Country Brand Manager - India Neighbouring Markets

Job Purpose

• Responsible for a portfolio plan that maximizes patient impact and deliver against financial objectives for India Neighbouring Markets while the overall accountability remains with the CBL.
• Manages multiple therapy area products and operationalizes them for distributor based markets with a focus on portfolio optimization
• Owns the budget and execution of tactical plans required to drive strategic objectives

Position Responsibilities

• Provide local insights and brand feedback to Brand Lead / Category Lead
• Lead cross functional coordination to drive brand/portfolio objectives
• Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives
• Develop partnerships with multiple vendors to drive diagnostic infrastructure in the countries you handle.
• Collaborate with partners to broaden access for our innovative drugs (Distributors, Patient Groups, NGOs, etc)
• Tailor brand and execute brand strategies to local market needs, and define local priorities TA wise.
• Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
• Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
• Forecast brands performance and track progress towards target
• Develop brand plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads
• Cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
• Train distributors on product positioning and prioritization and drive campaigns/initiatives with them
• Connect with key external stakeholder at regular intervals to build insights and competitive intelligence
• Evaluate effectiveness of the digital strategy & leverage on digital platform to drive awareness, medico-marketing initiatives
• Drive HCP engagements in distributor markets by providing End-to-End support includes internal process, supporting through platforms, documentation completion with reimbursements as per process.

Accountable

• Brand Plan: Review of brand strategies by Sales/marketing/regulatory / legal
• Campaign Development: Select best fitting modules as per country requirements based on feedback from Internal , Extremal stakeholders .
• Promo Meetings:  Manage compliance review & Health authorities review of promotional materials. Validate brand-specific messages, design training (w/medical, regulatory) and facilitate field team as a part of promotional strategy

Shared Accountability

• Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead)
• Long-range forecasting (with the leadership team)
• Revenue adjustments, as needed (with the leadership team)

Compliance

• Ensure compliance to the processes & conformity to the Pfizer policies in execution of brand plan
• Work in collaboration with the Medical & Marketing team to validate the content developed
• Run periodic risk assessment checks & define a mitigation plan for the programs / campaigns being implemented
• Adhere to the guidelines laid down by the Regulators while designing the campaigns
• Coordinate with cross functional stakeholders and distributor markets to ensure MAPP, Pharmacovigilance annual update trainings are done

Product Complexity

• Participates in Launch Strategies
• Designs and participates in growth product strategies
• Designs and drives strategies for foundational products

Organizational Relationships

• Works closely with the CBL.
• Partners with the following team members, Medical, Legal, Regulatory, Access, Sales, GCO and BAI
• Partners with distributors based in the markets

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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