Country Brand Manager, Paxlovid

Country Brand Manager, Primary Care

Role Summary:

Develop, manage, and deliver on all the operational, marketing strategies and promotional activities for oral COVID treatment in Hong Kong Market, to ensure effective pre-launch/launch with all needed resources available to all customer facing colleagues, in order to maximize patient impact, and accessibility that will change patient life.

Key Responsibilities:

• Support Strategic and Tactical Brand plans based on local customer insights
• Develop innovative impactful promotional programs, activities and exact events to provide proper implementation of marketing plans in accordance with promotional cycles and current targets/tasks.
• Optimally utilize available expenses to drive the same
• Work on campaigns, supporting the preparation of the project brief, agency selection process, CEP registration, progress tracking, and ensuring timely delivery of monthly report.
• Collaborate with medical and legal team to get appropriate approval for materials and work with Cross Functional Team (e.g. Regulatory Affairs, Market Access etc) to drive oral COVID treatment objectives
• Train field force on product knowledge, positioning and prioritization
• Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs
• Prepare for POA/Reviews and other important meetings
• Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
• Forecast brand performance and track progress towards target
• Monthly field communication on performance, action items for the brand

Accountability:

• Brand Plan: Review of brand strategies by regulatory / legal
• Campaign Development: Select best fitting modules for market needs
• Promo Meetings: Manage compliance review of materials

Shared Accountability

• Develop Life Cycle Management Plan for oral COVID treatment portfolio
• Long-range forecasting for oral COVID treatment portfolio
• Develop promotional meetings strategy and drive execution
• Validate brand-specific messages, design training (w/medical, regulatory)
• Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

Qualifications:

• 5+ years of pharmaceutical sales and commercial experience. Understand trends in health care and pharmaceuticals, customer and stakeholder landscape, competitive dynamics and sources of business in Hong Kong.
• Bachelor’s Degree, Master Degree or MBA desired
• Proficiency in the local language as well as English proficiency

Technical Skills Requirements:

Expect candidates to demonstrate these competencies:

• Demonstrates business acumen
• Acts decisively
• Seizes accountability
• Holds people accountable
• Grows-others
• Leads change
• Self-awareness
• Commits to “One Pfizer”
• Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

• Marketing, Customer and Competitor Insight
• Marketing Execution
• Strategic and Operational Business/Marketing Planning
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Exceptional interpersonal skills
• Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
• Exceptional prioritization –among/across brands, resource-constrained context
• Vendor management

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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