Data & Omnichannel Insights Specialist

ROLE SUMMARY

The Data & Omnichannel Insights Specialist will lead omnichannel analytics and measurement in support of the growing roadmap of omnichannel capabilities for Pfizer’s portfolio in India.  

The role holders will have a keen ability of translating data into insights, and a deep understanding of designing omnichannel analytics solutions leveraging tailored approaches including reporting, research or advanced technics such as predictive modelling, machine learning and artificial intelligence around tactic-level and omnichannel experiences.

(S)He will also advise leaders in the Patient & Healthcare Experience and Commercial Teams to design programs, content and build partnerships to effectively improve the experience if our customers. The role will also be forward-thinking and will be able to anticipate the organization’s needs as customer needs change with the ever-evolving omnichannel and analytical landscapes.

ROLE RESPONSIBILITIES

• Active member of Patient & Healthcare Experience team in country, providing analytics thought leadership and influencing content and channel strategy design

• Develop and execute short and long-term measurement plans for proposed campaigns tactics, partnering with broader analytics team as needed

• Lead insights generation across healthcare and patient journeys for the full range of Pfizer products in India utilizing big data, AI & ML to mine consumer insight and provide personalized interventions for a range of solutions (content, platforms, applications etc.)

• Will be required to design and deploy Omnichannel KPIs, reporting and tracking to ensure effective measurement of the programs

• Expected to construct as well, monitor & track impact of digital initiatives as per KPIs/ best practices:

  • Customer experience : Satisfaction, Perception change

  • Program KPIs: subscribers, engagement rate

  • Doctor and Patient NPS

• Setup and design A/B testing, case control studies and other deep dive analyses to address business questions related to omnichannel execution and impact

• Drive integration of omnichannel dynamics with broader analytics activities to help paint full picture of commercial execution and customer engagement/experience

• Partners with internal COEs to identify new approaches such as data science technics and new data sources to power omnichannel analytics and activation opportunities

• Develop omni-channel best-practices & trainings and actively brings them to markets in collaboration with global and regional functions​ to accelerate Brand Leads’ capabilities to cultivate a rapid iteration of content and deployment of Omni Channel Strategy to customers.  

QUALIFICATIONS

Bachelor’s degree in business or healthcare-related discipline with at least 10+ years’ experience in a number of/some of the following:

• Experience in digital marketing or multi-channel/omni channel marketing is essential either on the client end or digital agency experience and background preferred

• Track record of cross-functional, multi-level project leadership and management, strong communication and collaboration skills

• A strategic thinker with excellent analytical and organizational skills, self-motivated, result-driven and strong sense of responsibility

• Ability to manage multiple project timelines with critical deadlines and interdependencies in a highly matrixed organisation

• Project, time management and organizational ability are your strengths

• Experience in user-centred design methods and techniques 

• Strong understanding of Digital Marketing (eg. Social, SEM, A/B Testing, Campaign Data Trackers) and analytical platforms (eg. Adobe Analytics), with preferably at least two years of paid and social media experience

• Capable Data Analytics mindset to derive qualitative learnings from Omni Channel Campaigns

• Competency in basic HTML, Excel and Keynote/PowerPoint

• Strong communication (written and verbal), influencing, negotiating, listening and interpersonal skills to effectively develop / maintain productive internal and external relationships.

• Strong internal networking skills to solicit information and integrate industry best practices to the organization

Competencies

• Finds creative ways to get things done effectively and collaboratively

• Continuous learner of technology, with a strong primary focus and passion for business

• Ability to influence diverse stakeholder groups and evangelise for customer centric practices which deliver against business measures.

• Deep understanding of key business drivers and the financial strategies of various portfolios/business units.

• Confidence presenting to and influencing peers and senior stakeholders with a clear and crisp communication style.

• Strong writing skills, creativity, and passion for user-centered design

• Experienced in working in an Agile team is preferred but not necessary

• Ability to navigate a very matrix organization and push projects within this environment, working collaboratively with stakeholders of diverse background and seniority.

• Ability to map best practices on the market (external), both within Pharma and other industries, while being able to translate that to Pharma; Working with digital partners to assess new technologies and suitability to our customer journey needs and strategic priorities.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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