Director, Multiple Myeloma HCP Marketing

ROLE SUMMARY:

The US HEME/BSM Oncology Business is one of the largest and fastest growing businesses within Pfizer. Currently, Pfizer's Hematology portfolio is a leader in Leukemia with inline products in ALL, AML and CML. Pfizer's Hematology Portfolio has expanded to include our B-Cell maturation antigen (BCMA) targeted bi-specific antibody, elranatamab, for the treatment of Multiple Myeloma. This asset is considered one of Pfizer’s top 25 launches by 2025.   Multiple Myeloma is highly prevalent with substantial mortality and high rate of relapse on existing treatment options. The current Multiple Myeloma marketplace has an estimated value of ~ $32B in most major markets by 2024.  

The US HCP Multiple Myeloma Marketing Director will report to the VP, US Hematology/Biosimilars Franchise Lead. This role will drive the strategic development and execution of HCP non-personal omnichannel and digital initiatives to support the successful US promotional launch and continued growth of our BCMA targeted bi-specific antibody.

This role requires strong strategic, communication and analytical thinking as well as creativity, judgment, and decision-making skills. This team operates in an environment that embraces and encourages innovative ideas and creates a culture of supportiveness and teamwork. This individual needs to manage multiple priorities, have attention to detail, collaborate across the enterprise, and learn from and improve upon existing processes or develop/implement new processes, where appropriate. 

ROLE RESPONSIBILITIES:

• Lead market development strategy and execution inclusive of innovative digital tactics and disease education

• Shape and lead the development of rapidly-created, agile and modular content using available tools

• Use streamlined content testing and actively identify gaps to inform new content development

• Lead development and execution of effective US HCP omnichannel strategies, messaging, and tactics including launch website and other digital assets

• Embed foundational analytics capabilities (e.g., global dashboards, tracking/reporting of metrics and KPIs) via coordination with Analytics team and rapidly adjust engagement approach based on new insights

• Manage BM3.3 Dashboard and KPI tracking to ensure omnichannel effectiveness and identify opportunities to pivot as needed

• Lead med ed and congress strategy and execution with a focus on branded P2P opportunities

• Act as commercial lead in REMS workstream to ensure operational excellence

• Effectively work within and embrace the Glocal model and ways of working

• Drive voice of customer insights through Development of relationships with thought leaders/KOLs to further customer experience knowledge

QUALIFICATIONS

• 10 years of experience in commercial/pharmaceutical marketing

• Bachelor’s degree required.

• Pharmaceutical/Biotech brand management experience required      

• Strong team player with demonstrated ability to partner and collaborate with experts from a wide range of cross-functional areas

• Experience in working with different channels i.e. digital  

• Experience in creating tailored ways of engaging with external stakeholders  

• Track record of synthesizing complex information and distilling critical customer insights

• Able to rapidly test content and channel mix to respond to real-time customer behavior

• Strong business acumen with excellent communication skills for a wide variety of audiences, including senior management.

• High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create and innovate.

• Ability to bring clarity to ambiguity and create concrete and actionable plans

• Strong analytical skills; detail and action oriented; innovative

• Must be customer obsessed and a proactive and active listener

• Embraces and models Pfizer Values

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

PREFERRED QUALIFICATIONS:

• Pharmaceutical/Biotech Brand launch experience strongly preferred

• Hematology/Oncology experience strongly preferred

• Multiple Myeloma experience preferred

• Advanced degree preferred.            

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Domestic travel - 20%

Other Job Details:

• Last Date to Apply for Job: February 2nd

The annual base salary for this position ranges from $144,900.00 to $232,200.00. In addition, this position offers an annual bonus with a target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. Benefits offered include a retirement savings plan, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Salary range does not apply to the Tampa, FL location.

Relocation assistance may be available based on business needs and/or eligibility.

Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment.  As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.  These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure.  Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.  Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government.  If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.  Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.  Pfizer is an E-Verify employer.

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