rategy team, this role will partner with product marketing teams and collaborate with Customer Facing Colleagues (CFCs) to translate and support their respective marketing and sales objectives and strategies into the CRM channel strategy, including email, direct mail, and SMS among other channels. The role will optimize and personalize CRM strategies to enable and amplify relationships between HCPs and Pfizer that are grounded in relevant information and engagement and fostered by each customer segment's unique journey. Additionally this role will lead and manage 2 direct reports (senior manager).
This is a new role within the Chief Marketing Office, reporting to the Senior Director, US HCP CRM Strategy Lead. Success in this role will include the successful scaling of proven disruptive innovation.
Serve as the Specialty Care HCP CRM lead and drive Specialty Care HCP CRM strategies and priorities to ensure success in driving deeper relationships with HCPs for key brands. Also ensure that business unit, brand and HCP level insights are communicated and considered in Specialty Care planning and strategies
Collaborate with a broad range of commercial teams and cross-functional partners involved with the development and execution of CRM-related strategies and activities. Partner with Specialty Care marketing / commercial teams to:
Define Specialty Care HCP CRM best practices and socialize them within the marketing organization, Customer Facing Colleague organization and beyond
Scale data best practice CRM approaches and opportunities for the Specialty Care product teams
Partner with Specialty Care product marketing, analytics, paid media, and digital to create data-driven HCP omni-channel communication and experiences based upon the target's individual needs
Optimize HCP KPIs across journey planning, activation, measurement and optimization, including volumes and prescribing mix
Apply scaled insights and CRM execution across the HCP adoption path
Identify experience friction points across omnichannel journeys for HCPs and assess where CRM can play a role to increase engagement, conversion and Life Time Value (LTV)
Audit existing lifecycle content types & content quality to identify gaps and opportunities
Facilitate the monitoring of CRM and customer engagement strategy and tactic effectiveness in the Specialty Care business unit, in collaboration with Business Insights & Reporting. Continuously evaluate effectiveness of CRM strategies in order to inform and adapt CRM programs and strategies for the business unit
Manage relationships with internal cross-functional colleagues and CoLab to leverage their expertise and ensure successful execution of CRM initiatives
Lead cross-functional team to own and co-create user centric solutions resulting in enhanced HCP engagements
Act as a key enabler in building a strong culture and driving the Chief Marketing Office's disruptive innovation agenda
Stay informed about industry trends and emerging CRM technologies, proactively identifying opportunities for innovation and growth
Collaborate closely with stakeholders within the Chief Marketing Office organization and other organizations within Pfizer, including:
Lead and manage a team of 2 colleagues who provide CRM support across this BU, coaching and developing them to build capabilities and deliver exceptional performance
Bachelor's degree with 10+ years of relevant experience
General knowledge of the pharmaceutical industry and healthcare environment
Pharmaceutical business leadership, including experience in strategy development and interaction with customers
Strong knowledge of CRM principles, strategies, and best practices, with a focus on customer segmentation and personalization
Proficiency in CRM platforms, marketing automation tools, and analytics software to effectively manage customer data and campaign execution
Experience designing and executing HCP, consumer or patient CRM campaigns including customer journeys, batch campaigns, and new product introductions
Experience testing and optimizing campaigns over time to maximize response rates and ROI
Demonstrate a human-centered mindset - being obsessed with the customer
Willingness to experiment, and comfortable creating a 'fail fast, learn fast' culture
Courage to provide objective opinions, especially when evaluating go/no-go innovation decisions
Experience partnering closely with Medical, Legal, Regulatory and Compliance to execute campaigns within guidelines
Prior success navigating large matrixed organization and collaborating across multiple, diverse stakeholders to drive results
Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable teams to achieve successful delivery
Proven ability to lead teams, build coalitions and develop strong partnerships across functions
Demonstrate a breadth of diverse leadership experiences and capabilities including: the ability to effectively influence senior leaders and colleagues at all levels of the organization
Exhibit a strong executive presence and demonstrated ability to develop and coach others
Demonstrated business acumen, strong analytical skills, strategic mindset and conceptual problem-solving skills
Oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Demonstrate ability to thrive under pressure, take accountability and meet deadlines
Self-motivated with demonstrated ability to execute with speed and high quality
Discretion and trustworthiness in dealing with confidential information
Track record demonstrating strong collaboration and communications skills; outstanding writing and presentation skills
Strong project and time management and organizational skills
Role model for the Pfizer Values (Courage, Excellence, Equity, Joy)
MBA or relevant advance degree preferred
Deep understanding of the pharmaceutical industry and/or healthcare ecosystem
Pharmaceutical marketing experience is an advantage
Experience launching disruptive innovation in a customer-centric industry
Comfortable working and performing within emerging, evolving and ambiguous environments
GCMA experience preferred
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Occasional travel (≤20% travel required)
The annual base salary for this position ranges from $156,https://900.00 to $261,https://500.00.* In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of https://20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - https://U.S. Benefits | (https://uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
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