Marketing Manager/Brand Manager-Lorlatinib-Shanghai or Beijing

Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and  global/local functional team as TA portfolio (or big strategic brand) lead.

Responsibilities

Portfolio Management

• Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.
• Lead portfolio or big strategic brand  growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of  the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
• Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc  to get alignment
• Input to the country OP plan
• Prepare report for global & country level internal communication

Resource Management

• Lead team in the portfolio (or big strategic brand)  budget planning and control
• Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and  P&L
• Revenue adjustments, as needed (with BU Lead, Marketing Lead)
• Develop TA life cycle management strategy with with BU Lead, Marketing Lead
• Develop effective structure with with BU Lead, Marketing Lead

EDUCATION AND EXPERIENCE

Qualifications:

Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English

5-8 years marketing experience with above18 months SBM experience

TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies (for portfolio marketing manager, more requirement need on people manager roles):

• Demonstrates business acumen
• Acts decisively
• Seizes accountability
• Holds people accountable
• Grows-others
• Leads change
• Self-awareness
• Commits to “One Pfizer”
• Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

• Marketing , Customer and Competitor Insight
• Marketing Execution
• Strategic and Operational Business/Marketing Planning
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Exceptional interpersonal skills
• Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
• Exceptional prioritization –among/across brands, resource-constrained context;
• Vendor management
• Proficiency in the local language as well as English proficiency

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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