(Senior) Brand Manager-Beijing

POSITION SUMMARY

Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forcast LRF & P&L. Interface with medical, GAMA and other functions as supporter.

Responsibilities

1. Execution of brand tactitcs

• Execute brand strategies to market needs, and define priorities for responsible brand
• Manage agencies for brand promotion need (budget, scope, timing, and quality of project)
• Forecast brand performance and track progress towards target

2. Develop brand promotional materials and training

• Develop brand DA, promotional slides, publication if needed and internal training materials;
• Train Field Force on product positioning and prioritization

3. Lead to develop brand plan & management & cross-functional leadership

• Analyze market trend, competitors situation to support developing brand strategy;
• Explore customer insight and brand value proposition to support developing brand strategy;
• Track progress towards brand target timely;
• Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc.
• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

4. Develop product life cycle management strategy

• Working with Marketing manager to develop brand life cycle management strategy

POSITION RESPONSIBILITIES

Accountable

• Flawless execution in marketing activities and manage project independently;
• Develop brand promotional materials and internal training materials;
• Develop product life cycle management strategy with cross function team.
• Actively participate campaign development;
• BP plan and brand A&P allocation.

Shared Accountability

• Op Plan and influence sales targets;
• Develop marketing mix & POA with innovation;
• Validate brand-specific messages, design training (w/medical, regulatory, and training department)
• Develop awareness campaigns, congress content (w/ KOLs) in partnership with medical communication department
• Interface with cross-functional team;

ORGANIZATIONAL RELATIONSHIPS

• RTAL /Sales lead/RSIMs/LSOs 
• Market Access Lead
• Medical Affairs Lead
• GCO Marketing services, Business Analytics & Insights (BAI)
• Customer Marketing roles
• eMCM marketing

EDUCATION AND EXPERIENCE

Qualifications:

• Bachelor degree in Medical or Medicine, Master degree and MBA preferred
• Fluent oral & written English
• 3-5 years marketing with above 18 months BM experience or sales RM experience

TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies:

• Functional/Technical Skills
• Acts Decisively
• Seizes Accountability
• Grows Self
• Change Agile
• Self Awareness
• Commits to “One Pfizer”
• Peer Relationships

Expect candidates to demonstrate these commercial /management competencies

• Market, Customer, and Competitor insight
• Strategic and operational business/Market planning
• Market Execution
• Marketing Innovation
• Data analysis, interpretation and communication
• Performance and program metrics

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research