CRM Marketing Campaign Specialist

About Pinterest:  

Millions of people across the world come to Pinterest to find new ideas every day. It’s where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. In your role, you’ll be challenged to take on work that upholds this mission and pushes Pinterest forward. You’ll grow as a person and leader in your field, all the while helping Pinners make their lives better in the positive corner of the internet.

Our new progressive work model is called PinFlex, a term that’s uniquely Pinterest to describe our flexible approach to living and working. Visit our PinFlex landing page to learn more. 

We’re looking for a CRM Marketing Campaign Specialist that will develop and execute innovative recruitment marketing campaigns and drive a best-in-class experience and engagement for our candidates. A close partner to the recruiting and talent brand teams, you will work cross-functionally to develop outbound marketing strategies that make Pinterest stand out in global talent markets, and ultimately be an inspiring employer of choice for top talent. You will take a creative approach to designing and implementing marketing messages tailored for specific communities and are comfortable creating and communicating metrics as well as using data to determine messaging effectiveness. 

A successful CRM Marketing Campaign Specialist is a motivated, organized and collaborative self-starter who loves solving multifaceted problems and is never satisfied with the status quo. Using analytics tools and data to monitor success and drive decisions is second nature, as is the ability to tell a compelling story through data to both technical and non-technical talent. If you’ve never worked on a recruiting team, that’s okay because your prior marketing campaign experience translates well into this role! The CRM Marketing Campaign Specialist will report into the Head of Talent Discovery and Sourcing Enablement and can be based remotely.

What you’ll do:

• Own the full recruitment marketing campaign process in the CRM (Candidate Relationship Management) tool, from ideation, execution and through to analysis
• Create, plan and execute engaging recruitment marketing campaigns within the CRM tool to nurture Pinterest candidates (both passive and active), event participants and alumni
• Partner closely with Talent Brand, Recruiters, Sourcers and Events team to understand specific needs and develop effective outbound campaigns
• Analyze success of CRM campaigns and make data-driven decisions to optimize campaign performance
• Act as subject matter expert to recruiting team to design drip and nurture CRM campaigns
• Partner with recruiting to develop talent communities within the CRM tool and map the candidate and alumni journey to determine the best opportunities to maximize messaging and impact
• Partner with Recruiting and Recruiting Operations on the identification and assessment of a CRM tool capable of creating compelling messaging and deep real-time reporting capabilities
• Analyze and monitor both recruitment marketing and non-recruiting related trends both domestically and internationally

What we’re looking for:

• 5+ years of demonstrated success using a CRM in either B2B or B2C marketing efforts
• 5+ years of experience executing targeted marketing communication
• Strong understanding of email marketing best practices, audience segmentation and A/B testing
• Strong content creation and design skills
• Experience with writing and editing content
• Familiar with GDPR and understands data privacy

#LI-REMOTE

#LI-EP4

Our Commitment to Diversity:

At Pinterest, our mission is to bring everyone the inspiration to create a life they love—and that includes our employees. We’re taking on the most exciting challenges of our working lives, and we succeed with a team that represents an inclusive and diverse set of identities and backgrounds.