Project Manager, Marketing Insights & Analytics

Job Classification:

Marketing & Communications - Marketing

Our Business

Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 140 years, is on a journey to become a higher growth, more nimble company - expanding access to investing, insurance, and retirement security for more people across the globe. We provide a wide array of financial products and services, ranging from individual life insurance, retirement, and annuities to asset management. With over $1.6 trillion assets under management and office presence in 20 countries across 5 continents, we help customers world-wide develop strategies for growing and protecting wealth.

The Organization

Prudential’s Marketing Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.

The Role

Prudential is seeking a Project Manager with a proven track record of managing and delivering high-quality programs in financial services or similar highly technical yet service-oriented industries. The person filling this role will be instrumental in gathering the analytics and insights of Prudential’s digital platform and providing analysis that will feed into the product team to bring forth successful adoption of new features and functionality across external & internal customers, channel sales intermediaries, and institutional clients.

This is a manager role requiring cross-functional customer centric view into Prudential’s several business units including retirement/401K, group insurance, asset management, life insurance and annuities. The right person will have good mix of understanding customer needs, as well as the internal operational and call center processes that impact customer experience.

What Will My Role at Prudential Look like?

As Project Manager, you will work with different team members on complex and important projects. You will independently initiate or lead different projects requests, be responsible for planning and implementation of projects supporting reporting objectives for revenue, volume, profit, customer satisfaction, retention, etc. and analyze economic considerations, develop forecasts, prepare pricing studies, and manage program budgets. In this role you will also evaluate results and direct improvement efforts and hypotheses for further testing. This role includes segment marketing activities and requires advanced knowledge of analytics and forecasting. The work from the Project Manager will help shape, direct, and execute our product vision for Prudential.com. You'll be challenged to blend customer-centric principles with industry-changing innovation. You will work with the marketing and digital technology teams to create experiences that reinforce the Prudential brand by delighting and wowing our customers.

Responsibilities include:

• Create reports that are targeted at Prudential existing customers, prospects, as well as new customers

• Research data from different analytic platforms to provide research and insights to senior leadership

• Partner with marketing teams on copy, creative, and rollout of different product enhancements

• Create and maintain product requirements and documentation to inform the product lifecycle from idea through release and maintenance

• Serve as a product evangelist with Marketing, Sales, our customers, and our partners

• Work closely with internal business teams, operations, and call centers to create superior service experience

Your Expertise

What you’ll need to succeed:

• 3+ years of Project Management experience in internet enabled businesses
• Proven experience in gathering analytics and transforming customer/business needs into an actionable product enhancements
• Understanding of customer transactions and communication, digital marketing, operational workflows, internet technologies, as well as development methodology for a complex multi-business website
• Understanding of marketing automation and CRM tools
• Understanding of analytic and web measurement tools like Adobe Analytics
• Good written and oral communication skills
• Experience in financial services companies a huge plus     

#LI-Hybrid 

#LI-SM1

Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $108,000.00 to $160,700.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law. 

The Prudential Insurance Company of America, Newark, NJ and its affiliates.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at [email protected] for more information about doing business with Prudential.

PEOPLE WITH DISABILITIES:
If you need an accommodation to complete the application process, which may include an assessment, please email [email protected].

Please note that the above email is solely for individuals with disabilities requesting an accommodation.  If you are experiencing a technical issue with your application or an assessment, please email [email protected] to request assistance.