Managing Director, QSR

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Job Description

Role

The most critical objective of this role is to deliver on our clients’ need for transformation, bridging Marketing/Communication Transformation, MarTech Transformation, Experience Transformation and Business Transformation. This role will help integrate and support growth across existing and new global QSR accounts, with a primary focus on expanding integration across internal agencies, and in doing so expand the Groupe’s role, providing brand and business growth to our clients.

The plan to build this new department and bring the best of the Groupe forward to deliver impactful strategies to our QSR clients:

• Lead & Inspire: Establish thought leadership to define new industry vertical for new/existing clients, industry, and prospective Groupe talent. Establish an external media presence as Publicis Groupe’s QSR Industry Analyst/Vertical Lead and internal partners through Groupe’s messaging platform
• Establish & Audit: Define the new department and team, and assess the highest value opportunities across Groupe QSR clients
• Partner & Execute: Create a roadmap for growth for top tier accounts with cross-Groupe partners

The role will be responsible for developing ideas and integrating with other teams to achieve early success and case studies to give credence to the work across retail brands.

Responsibilities

• Build and develop a team to achieve goals and fulfil the plan
• Create ‘Pitch deck’ for internal audiences describing the purpose of the industry vertical (purpose, goals, how to partner)
• Define scope of partnerships with GCLs and agency QSR leads
• Bring marketing strategy and communications insight and expertise to existing MarTech/DBT Workstreams
• Audit top tier QSR accounts across the Groupe (in partnership with GCLs)
• Define common client objectives and business growth opportunities
• Define expert content and editorial roadmap
• Explore and shortlist partnership ideas with media outlets
• Begin to develop products to package
• Develop a QSR Industry media presence for Groupe to fuel organic and new business growth
• Create and manage a more integrated and full-service Power of One Teams that leverage the benefit of complementary agencies for their clients’ business requirements
• Drive revenue growth from new solutions and services across accounts, across Groupe agencies

Qualifications

Experience

• Seasoned executive in the QSR industry vertical
• Experience of both consulting and agency businesses to understand and connect both sides
• Skilled at building senior relationships and delivering high impact work for your clients
• Team player, guided by business value creation
• Excellent written, verbal, numerical, and presentation skills
• Thorough consulting skills and experience consulting to C-level clients

Additional Information

Benefits of Working Here:

• Flexible vacation policy; time is not limited, allocated, or accrued

• 15 paid holidays throughout the year

• Great parental leave and new parent transition program

• Tuition reimbursement

• Corporate gift matching program

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is dedicated to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also dedicated to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation because of a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.