Senior Associate Data Analytics L2

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of the next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Job Description

• Adobe Analytics (aka Omniture / SiteCatalyst) Implementation experience across the life-cycle.
• Versed with Tag Management Solutions like Adobe Dynamic Tag Manager, Tealium, Ensighten, Google Tag Manager
• Proficient JavaScript experience in coding and troubleshooting analytics implementations.
• Optimization / Testing Tools Experience like Adobe Test & Target, Optimizely, Maxymizer, etc.
• Convert scope and requirements to Solution Design Reference (SDR)
• Create and maintain Adobe Analytics JavaScript tags and plugins.
• Be able to convert SDR to exactJS code to be added on page or user actions on page
• Participate in clients' QA and deployment processes (Agile methodology, etc.)
• Thorough knowledge of reporting console and admin console
• Collaboration with various business stakeholders in scoping out analytics implementation for new initiatives
• Hands-on experience with one or more web analytics tools such as Omniture SiteCatalyst and debugging tools like Charles, HTTPWatch or WASP
• Ability to work with limited supervision, therefore strong time management and organization skills required
• Proven track record working and managing multiple projects with tight deadlines
• Reporting and Analytics -concepts understanding
• Report automation skills using SiteCatalyst / Excel formulas and macros
• Support the analytic needs of a business unit by analyzing web traffic using clickstream tools beyond Omniture
• Collaborate with external partners to understand their business requirements and articulate those into measurable KPIs
• Person should be able to work in self-driven mode as far as analytics is concerned, should be able to find new areas for analysis and insights
• Focus on multiple business unit websites and support all facets of the decision making platform (clickstream analysis, outcomes analysis, search analysis, multivariate testing analysis)
• Education:Full time-Bachelor’s/ Master’s degree (Computerscience or Engineering preferred)

Qualifications

• Experience Range: 6-8 years
• Seasoned Web Analytics Implementation practitioner with experience across products like Adobe Analytics, WebTrends, CoreMetrics etc.
• Proven technical knowledge of digital testing technologies and demonstrable passion for its applications to enhance customer experience and drive revenues
• Proven experience of testing, both A/B and MVT using tools such as Maxymiser, Adobe Target, Google Web Optimizer, Qubit Deliver
• Strong written and verbal communication skills
• Articulation skills
• Good team player
• Self-starter who requires minimal oversight
• Ability to prioritize and manage multiple tasks
• Process orientation and the ability to define and set up processes

Additional Information

• Gender Neutral Policy
• 18 paid holidays throughout the year for NCR/BLR (22 For Mumbai)
• Generous parental leave and new parent transition program
• Flexible work arrangements 
• Employee Assistance Programs to help you in wellness and well being