Demand Generation Manager

ds and Google Ads, leveraging data and strategy to fuel B2B lead-to-sale pipelines. This is a hands-on position with clear accountability for ROI, leads and revenue contribution, and campaign excellence.

Key Responsibilities:

• Own the end-to-end strategy, execution, and optimization of paid media campaigns, starting with LinkedIn Ads and Google Ads, expanding into other channels.

• Continuously test, analyze, and refine campaigns to maximize conversion rates, lead quality, and return on ad spend (ROAS).

• Apply deep understanding of the B2B lead-to-sale cycle to align campaigns with pipeline growth objectives.

• Collaborate with the Commercial Marketing team to understand the industry and products, and design data-driven strategies that align with business goals and KPIs.

• Monitor performance metrics across platforms, integrating Salesforce, HubSpot and Google Analytics data to measure campaign impact.

• Provide clear, actionable reporting that drives decision-making and campaign innovation.

• Stay ahead of industry trends, platform updates, and emerging paid media opportunities to maintain competitive advantage.

Qualifications:

• Bachelor's degree in marketing, mathematics, and/or engineering fields.

• Over 5 years of experience in B2B lead generation, successfully managing and scaling marketing programs for companies exceeding $100M in annual revenue.

• 5+ years of hands-on experience managing digital paid channels, including LinkedIn Ads and Google Ads, delivering consistent, measurable ROI.

• Experience setting up and optimizing conversion tracking integrations to ensure accurate performance measurement and reporting.

• Strong understanding of the B2B lead-to-sale cycle and ability to apply ROI-driven optimizations.

• Expertise in Salesforce, HubSpot and Google Analytics.

• Advanced analytical skills with a strong ability to interpret complex data sets and translate them into actionable insights.

• Highly organized with excellent communication skills to collaborate across teams and leadership.

• Eager to learn and stay updated on paid media trends.

• Experience in pest control, home services, or related industries is a plus.

No sponsorship or OPT available

Base Pay Range $102,000 - $132,600/ year

While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).

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Why Choose Us?

A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.

Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.

Click here to read more about our Total Rewards Program which includes:

Professional and Personal Growth

• Multiple avenues to grow your career

• Training and development programs available

• Tuition Reimbursement benefits (for FT Colleagues)

Health and Wellness

• Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1

• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more

Savings and Retirement

• 401(k) retirement plan with company-matching contributions

Work-Life Balance

• Vacation days & sick days

• Company-paid holidays & floating holidays

• A company mindset that prioritizes health, safety, and flexibility

We are looking for individuals who want to make a difference where our customers live and work. Is that you?

This company is a Drug Free workplace.

Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.

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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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