Senior Product Manager (Termite) - Remote

Key Relationships

• Director Marketing, Residential Category (Termite/Home or Pest/Mosquito) 

• NA VP Marketing, Residential 

• NA CMO, COO and CSO

• MVPs, Sales VPs/Directors  

• Functional teams (eg. Finance, HR, IT, Marketing & Innovation, Legal & M&A etc)

• Residential Category Team members (CMI, Pricing, Program/Promotion Managers)

• Key suppliers, partners and consultants

Job Summary

Reporting to the Director, Residential Marketing (Termite/Home Services or Pest/Mosquito), this role owns the Product Level profit and loss (P&L) of their assigned products. For a defined set of product lines, leads cross functional team, comprised of key stakeholders across Operations, Technical, Marketing, Finance, and Sales, and then secures agreement at a strategic level with Executive Leadership (CEO/ELT) for any resource requirements (e;g,, IT Development or Financial spending).  Manages approved plans with the cross functional team for implementation and serves as the end-to-end cross-functional leader of their solution lines of business, making spending decisions for the profit and loss statement (P&L) of their assigned solution lines related to Price, Promotion or Marketing.  In addition to delivery of the business plan, the role is also accountable for the pipeline of new products, ensuring product management innovation plans are defined, aligned with executive leadership, and executed by cross-functional business team partners.   

Key Performance Indicators 

• Delivery: Execution to agreed AOP goals for a given category

• Efficiency: Program and Promotion Planning Calendar

• Growth: Win Rate to targets

• People: Engagement / Enablement

• Market Success: Promotion attainment of KPIs, Positive ROI

• Brand: NPS / Awareness / Consideration

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

• Takes ownership of the assigned product lines in all aspects of the business, ensuring lead growth, retention and upsell plans are clearly defined and implemented to ensure market share, sales, profitability, cancels, and renewals are addressed by cross functional partners.   

• Owns profit and loss (P&L) of their assigned products and is responsible for leading a cross functional team to achieve results.

• Coordinates with Performance & Digital Marketing teams to ensure proper execution of defined product strategies and plans for a given line of business 

• Coordinates with Local Marketing Director to ensure execution of product strategies and plans at the local level, and ensures local needs are embedded in go to market plans for products for a given line of business.  

• Leads a cross-functional team to support and drive success of a given product line, including Operations, Sales, Marketing, IT and Finance team members. 

• Coordinates with other team members within a Residential Marketing Category (eg, Termite/Home Services) to build product line specific business plans across Proposition, Pricing, Programs and Placement that represent all customer, internal and external.

• Sets direction for execution of a given product's consumer value proposition across marketing pillars 

• Clearly communicates roadmaps, priorities, experiments and decisions across a wide spectrum of audiences from partner teams to executive levels for a given product line. 

• Develops and maintains strong relationships with key stakeholders, including regular communication.

• Leads the product positioning, pricing, consumer research, selling stories/strategies, and the digital communication strategies/spend required, to assure that a new product is justifiable to the business.

• Develops and manages product roadmap for a given product line, from concept through sun-setting and/or conversion. Identifies opportunities for process/business rule improvement to drive efficiency and results.

• Leads cross functional team members to identify market, segment, and channel opportunities for a product line. Leads / directs all market research related to a category or set lines of business, ensuring cross functional stakeholder alignment through executive levels to the the opportunity assessment as a key first stage of the strategy and planning process. 

• In addition to the assigned line of business, will also be assigned to lead, make recommendations and/or implement special and often confidential or sensitive projects, including but not limited to, new channel development, confidential new science, mergers/acquisition work, partnership programs or new marketing techniques. 

CANDIDATE SUMMARY

Required Experience

• Bachelor’s degree in a Economics, Marketing or related area; Master’s degree a plus. 

• 5-7 years experience in product management or related Marketing functions

• Strong leadership, influencing, and presentation skills are required.

• Strong executive presence and oral communication skills 

• Deep knowledge of consumer-based marketing funnel, from awareness to advocacy

• Understanding of lead creation, development, nurturing, and management.

• Strong knowledge of product go to market strategies, including pricing, promotion, place and proposition development. 

• Strong understanding of consumer market research and how to apply it to strategy 

• Superior  data analytics capability.  Statistical understanding a plus 

• Must possess superior verbal and written communication skills.  

• Business acumen - Ability to provide leadership and direction at a cross functional leadership level

• Focus on consumer needs, market conditions and competitive environment 

• Excellent organizational skills with a heightened sense of attention to detail are key characteristics of the perfect candidate. 

• Strong interpersonal skills that allow for healthy internal and external relationships are a must.

• Additionally, strong computer skills whereby the candidate is fluent in cloud base Marketing Software

• Experience with the Google Platform is a plus. 

• Experience in a consumer-focused, branded product or services business required

Required Leadership Traits and Characteristics

• Strong executive presence and ability to influence and engage with senior leadership 

• Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing  and influencing key financial performance indicators including content strategies, marketing and digital content.

• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details

Formal Education, Qualifications or Training

Bachelor’s Degree or equivalent in a Economics, Marketing or related subject  

Master’s Degree preferred

Physical Demands and Working Conditions

The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Incumbent must be prepared to:

• Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.
• Sitting for long periods of time while using office equipment such as computers, phones and etc.
• Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.
• Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.

Incumbent is required to have:

• Close visual acuity to perform detail-oriented activities at distances close to the eyes, as well as visual acuity to perform activities at or within arm’s reach with skill, control, and accuracy, such as preparing and analyzing data, viewing computer screen and expansive reading.

Incumbent will be subject to:

• Inside working conditions: The change of building environment such as with or without air conditioning and heating.

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