Director, Roku TV Public Relations

About Roku Inc.****: Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV brands and pay TV operators.

The Role: The Director Roku TV Communications will lead U.S. Communication programs for Roku’s TV licensing program and, in particular, for the Roku TV platform. This role is very hands-on and requires working closely with many partners and their teams as well as with marketing, product, and engineering at Roku. Knowledge of consumer tech industry is a requirement, with background of TV industry a strong plus. The person in this role will be a member of the Corporate Affairs & Communications team and will report directly to the Senior Director, Product and OS Communications. The Director will work closely with all members of the Product & OS team as well as the Roku TV team and be based in San Jose.

Responsibilities:

• Strategize, Build and Execute U.S. Roku TV PR programs
• Work closely with the PR agency and OEM PR agencies to perform and deliver stellar results
• Successfully introduce new TV partners and TV models to market
• Manage Roku TV review programs enabling TVs to score high marks
• Work closely with Roku TV partners to ensure successful PR programs
• Seed members of the media and bloggers with Roku TVs
• Draft and manage approvals for press releases, media alerts, blog posts, as well as acquire visual assets
• Craft creative consumer PR campaigns and events that excite Roku followers and gain interest from potential consumers
• Collaborate closely with other members of the Communications team for a highly collaborative and effective product & OS PR plan
• Grow relationships with consumer and lifestyle media and influencers and bring new opportunities to the company
• Communicate knowledgably about the Roku streaming platform and Roku products – including a firm grasp of key partners and content
• Grow Roku mindshare and contribute to the positive brand equity

Experience/Qualifications:

• 10 + years of PR experience (ideally a combination in-house and PR firm) with at least five years of experience working with consumer tech– this experience is a necessity and candidates without it won’t be considered
• Established relationships with key tech & trade press
• Comfortable with technology with a fondness for gadgets and gizmos
• Experience translating creative ideas into successful campaigns, as well as connecting brands with influencers and trending themes
• Ability to understand Roku’s business, marketing and communications objectives and translate into successes
• Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible
• Excellent communications skills and exemplary writing ability
• Good judgment particularly in high pressure times
• Able to independently structure and manage workflow and priorities
• College degree in a related field

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company’s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you’ll be part of a company that’s changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.