Senior Business Leader, Ad Marketing

Do you want to re-write the rules of modern advertising?

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable — and valued — contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers worldwide while gaining meaningful experience across various disciplines.

About the role

We’re looking for a Senior Ad Marketing business leader who can spearhead our growth in Mexico as well as champion our wider international growth plans for advertising with Roku.

You will understand the key challenges facing today’s media buyers and develop marketing initiatives to position Roku’s advertising solutions as the best to help clients meet their objectives. As we grow, so too will your remit with the opportunity to build and lead a team that communicate how Roku’s advertising solutions solve problems and do so better than the alternatives in the market.

Business objectives range from lead generation, reputation building and educating our clients with thought provoking insights about streaming TV growth and audiences, through to building out our commercial advertising business through marketing and directly supporting the unlocking of revenue potential for Roku advertising by proving why advertisers should be working with us.

To be successful, having advertising industry knowledge, connections and the business acumen to creatively and uniquely position Roku and communicate its benefits in an easy to understand way will be key to your success. If you have a keen interest in digital media and video streaming, are eager to continue learning and looking to get immersed in the deep end of building the future, this is for you.

This role will report into the International Ad Marketing team and work cross functionally and globally across sales marketing, comms, product, marketing operations, and demand generation.

We work hard and aim to have fun along the way; we are building the future!

What you’ll be doing

• Drive Roku’s Spanish speaking South American international expansion, serving as an internal subject matter expert and thought leader on advertising
• Partner closely with key stakeholders across the Roku organization to craft and own the overall ad marketing strategy and its execution.
• Support and manage the Mexico go-to-market roadmap to support new market entry, new category, and new product launches.
• Build and lead a best-in-class in-country business marketing organization.
• Work collaboratively with ad sales leadership, business partners and vendors to exceed advertising revenue goals.
• Support with the development of go-to-market strategies and materials to enable Roku to achieve market leadership positions.
• Help conceive, launch, and scale ambitious marketing programs that enhance a compelling and consistent brand narrative across all channels.
• Show passion for developing top-tier talent and a collaborative culture.

Key Skills

• Ability to cope with fast-paced and pressured work
• High attention to detail, with a flair for design and accuracy
• Excellent organizational skills to juggle strategic and operational reactive and proactive work
• Excellent (spoken and written) communication skills in English and Mexican/Spanish a must
• A methodical approach to work
• An eye for design and experience guiding the development of marketing materials, including slides, reports, infographics, and ‘for digital’ content
• Solid IT skills and have knowledge of Microsoft Word, PowerPoint and Excel
• Exposure to international business covering multiple countries, cultures, languages and time zones

We’re excited if you have

• 10+ years of relevant experience in marketing, focused on ad sales or advertising technology.
• Experience establishing a high bar for marketing performance, setting targets, measuring success, and constantly optimizing through a test and learn approach.
• Track record of measuring the ROI and impact of marketing programs.
• Extensive network into the international advertising industry/CMOs, especially in Mexico and Spanish speaking Americas.
• Solid understanding of the connected TV landscape and programmatic advertising.
• Deep expertise crafting unforgettable storytelling and an eye for design with data, text, illustration, and multimedia.
• Ensure brand consistency across creative and copy; collaborating with internal teams to bring structure, support and delivery for international requirements.
• “No job is too big or too small” mentality; you are a strategic thinker with a bias for action.
• Bachelor’s degree.

The Roku culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company’s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you’ll be part of a company that’s changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.