Brand Marketing Manager

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Job Category

Marketing

Job Details

Role Description
Salesforce is one of the most purpose-driven, innovative, and fastest-growing technology companies. Our brand, our marketing, and our identity are all just as dynamic as our business. We are seeking a passionate and strategic leader to oversee the the brand marketing activities: brand strategy development and execution with customer & market insight, media investment, and brand marketing ROI. We need someone who will embrace a constantly evolving brand strategy while staying true to the fundamental promise and values that have guided Salesforce for 20+ years. We believe the most powerful engine of our success hasn’t been our software, our people, or our business model, but rather, our culture around values. We want more people to know and love our company - and we want to give them reasons to do so.

The senior manager or the manager will need to have experience with the many facets of nurturing, protecting, and growing the brand of a global company. Importantly, this role is expected to have strong experience in traditional branding and also capable of unprecedented and innovative situations. The right candidate will need to be strategically creative, able to pivot quickly, and comfortable with ambiguity.

This individual will report to Brand Marketing Director and will be a part of the Brand & Creative organization, based in Tokyo, Japan.
 

Responsibilities

• Brand Strategy: Manage, plan and execute the development and amplification of a corporate brand strategy that will drive awareness, understanding, purchase preference, and brand love for Salesforce in the market, with alliance to the global brand strategy, assets and guideline, and local stakeholders including campaign, product marketing, corporate communications, sustainability, employee success (HR), customer success group (support), etc. The scope of the Brand is Product / People / Planet.

• Brand Research, Consumer and Market Insight: Manage Brand Research by partnering with global Brand Research, Consumer & Market Insight team, and local research companies. Partner with key stakeholders to translate their questions into research methods and plans. Collaborate with team members to analyze results, identify key insights, and generate clear business recommendations.

• Agency Management and cross-functional collaboration: Partner with agencies and cross-functional teams to unlock their best potential. Periodical quality review by partnering with Procurement team

• Media Planning and Implementation: Develop Connection planning and amplification. Plan and negotiate strategic media buying and implementation. Monitor the result and recommend further improvement opportunities.

• Project Management: Works with other members and influence leaders, ensuring the project to run at capacity.

• Brand Marketing ROI Measurement: Plan and review to deliver constant Marketing ROI improvement by partnering with Marketing Operation and agency partners

QUALIFICATIONS

• 10+ years brand marketing, or creative agency experience

• Experience managing or supporting multiple well-known global brands

• Demonstrated knowledge of branding best practices and principles

• Customer-obsessed and ability to translate data and insights into powerful, compelling stories that bring customers to life and inspire action

• Proactively coordinates brainstorming and ideation sessions

• Excellent verbal and written communication skills in Japanese, and business level English is preferred

• Produces persuading presentations

• Strong track record of influencing and inspiring cross-functional peers and senior leaders by generating and implementing new ideas

• Self-motivated and capable of working in a fast-paced, startup environment while managing multiple projects simultaneously

• Natural collaborator and team player. Advocates for team members in a collaborative way

• Ability to adapt to changing expectations and responsibilities as the role evolves

• Bachelor's degree or equivalent experience

ABOUT SALESFORCE

_Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can revolutionize companies, careers, and, hopefully, our world.

Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we're helping create a future with greater opportunity and equality for all. This has taken our company to great heights, including being named one of the FORTUNE "100 Best Companies to Work For®" 2020 — 12 years in a row.

There are those who choose to work with the best and brightest. And then, there are those who want to do more than just a job. They are the ones improving lives, not only their careers. Having an impact now instead of later. Doing something that’s so much bigger than themselves, an industry, and their company._
 

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