CDP Practice Lead



Atlanta, GA

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    Position summary

    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

    Job Category

    Customer Success Group

    Job Details

    Job Description

    The Customer Data Platform (CDP) Practice Lead is a demonstrated thought leader in technical and/or functional aspects of customer and partner engagements that lead to the successful delivery of CDP Projects.

    The CDP Practice lead plays the critical role for setting customers up for success by prescriptively helping to shape and then lead the project teams within the Salesforce CDP space. This role also provides the Professional Services team with subject matter expertise related to the proposed solution and client needs in order to ensure successful project delivery. This includes helping to identify and proactively manage risk areas and ensuring issues are seen through to complete resolution as it relates to CDP implementations. Will have the ability to configure and drive solutions, while mentoring the project team to meet the customer’s business and technical requirements.

    This role will include helping to align on the development of client-specific implementation proposals, SOWs, staffing plans, engaging with SMEs across the organization to gain consensus on an acceptable proposal, developing best practices within the CDP community, development of shared assets and strategic alignment on global initiatives.


    • Serve as the Subject Matter Expert for Salesforce CDP
    • When engaged with customers, assist with team leadership and help/exceed goals and metrics while providing insight to CDP best practices
    • Lead mentorship programs to help scale CDP technical and functional knowledge within Delivery Services
    • Coordinate monthly practice meetings to encourage and share knowledge with members of the team
    • Engage in continued, self directed professional growth and development
    • Deliver high client satisfaction (CSAT) by ensuring value is realized through each engagement
    • Positively impact internal and external initiatives across Services, Support, Enablement, Alliances and TMP
    • Align closely with Account and Services Sales teams and partner in pre-sales activities such as scoping, engagement plan development and project staffing
    • Manage multiple strategic clients simultaneously to meet 25% billable target
    • Directly manage a team of Practice members
    • Inspire people to do the best work of their careers by being a multiplier, amplifying the knowledge and capability of the people around you while continuing to provide an inclusive workplace as one of Best Places to Work
    • Recognized as a valuable and trusted advisor by our customers and other members of Salesforce CDP community and continue to build a reputation for excellence in professional services
    • Collaborate with the Go-to-Market Team to drive continued growth of services
    • Act as an escalation point as it relates to Salesforce CDP projects via Project Support Requests

    Preferred Qualifications and Skills:

    • BA/BS degree or foreign equivalent
    • Relevant Salesforce CDP platform experience or equivalent Customer Data Platform/Management (Custom CDP Solutions, SaaS CDP Solutions such as Tealium AudienceStream, Adobe AEP, Segment, Arm Treasure Data, BlueShift, SessionM, RedPoint etc.) experience preferred
    • Experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure
    • Relevant Salesforce experience in Sales & Service Cloud as well as Marketing Cloud, related certifications is a plus (Marketing Cloud Consultant, Administrator, Advanced Administrator, Service Cloud Consultant, Sales Cloud Consultant, etc.)
    • Strong aptitude toward communicating complex business and technical concepts using visualization and modeling aids. Ability to conceptualize and design sophisticated wireframes, workflows, and diagrams
    • Ability to work independently and be a self-starter
    • Comfort and ability to learn new technologies quickly & thoroughly
    • Specializes in gathering and analyzing information related to data integration, subscriber management, and identify resolution
    • Excellent analytical & problem solving skills
    • Demonstrated ability to influence a group audience, facilitate solutioning and lead discussions such as implementation methodology, Road mapping, Enterprise Transformation strategy, and executive-level requirement gathering sessions
    • Travel to client site (up to 50%)
    • Knowledge of Data Governance and Data Privacy concepts and regulations a plus

    Leadership Qualities:

    • PASSION: Passionate about Customer Success
    • BEGINNER'S MIND: Always learning; approaches each interaction with open mind; great listener and hands-on
    • LEADERSHIP: Self-aware and strategic thinker; proficient at building strong relationships
    • COMMUNICATOR: Speaks and writes with clarity, brevity, and purpose; explains area of expertise clearly and confidently to others; influences and engages C-Level with authority and confidence
    • STORYTELLER: Confidently and effectively facilitates and presents; ably defends point-of-view; keeps audiences engaged and delivers a clear and memorable message
    • TEAM PLAYER: Proficient at collaboration and working with members of a team
    • URGENCY: Ability to move fast and drive business value and results
    • TRUST: Trusts the company’s core values; shows integrity, transparency, and reliability
    • ADAPTABLE: Excels in high levels of uncertainty and change
    • COMMUNITY CHAMPION: Leads internal initiatives; actively contributes to the Community’s knowledge and resource base


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    About the company

    Industry: Technology: Software

    Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. The company was founded on three disruptive ideas: a new technology model in cloud computing, a pay-as-you-go business model, and a new integrated corporate philanthropy model. These founding principles have taken our company to great heights, ...

    Why you should apply for a job to Salesforce:

  • 63% say women are treated fairly and equally to men

  • 70% would recommend this company to other women

  • 81% say the CEO supports gender diversity

  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Time off and leaves

  • Perks, such as discounts, commuter benefits & educational reimbursement

  • Mental health, parenting and childcare resources