Enterprise Web Strategist

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Job Category

Salesforce.org

Job Details

As a Web Strategist at Slack, you will help define web and content strategy, and manage marketing programs aimed at Enterprise-level prospects and customers. This will require an understanding of those audiences, our products, and our platform. You will be integral in managing web projects, campaign support, and helping us build thoughtful & strategic touch-points along the customer journey. You’ll partner cross-functionally with other Marketing groups (Enterprise, Product, Customer, etc.), the Product team, BizOps, Sales, and external vendors. Working closely with Design, Copy, and Engineering, you’ll deliver comprehensive and integrated website strategies that increase awareness, drive customer acquisition, and improve product adoption.

As an ideal candidate, you should bring a positive attitude and an insatiable curiosity to continuously improve the user experience. You are equally comfortable taking the initiative on a project as you are working in a cross-functional group. You should be able to discuss designs with your Creative partners, positioning with Product, optimizations with Developers, leads with Sales, and strategy with Leadership. 

Slack has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. If this sounds like a good fit for you, why not say hello?

Responsibilities

We are looking for an individual well-versed on both strategy and execution. He/she/they will:

Strategy Definition & Program Ownership

• Execute and own high level strategic webpage builds and refreshes, including measurement and tracking to key business metrics

• Partner closely with cross-functional teams (product marketing, sales, systems, operations, etc.) to ensure proper messaging, timing, capabilities, and execution of one-off and ongoing campaigns

• Ensure stakeholder needs are aligned and drive towards our company objectives

• Identify, develop or curate unique content that can be utilized across channels, and localized across geographies

• Leverage personalization capabilities to craft unique digital experiences that are tailored to specific audiences

• Help build ABM (account-based marketing) website experiences for key targets

Measure Success

• Own, analyze and communicate results including key performance metrics on a monthly and quarterly basis (some analytics support, some self-serve)

• Analyze performance and behavior of users on landing pages to identify areas of improvement

• Apply learnings to future campaigns or plan iterative experiments to improve results and learning

Requirements

We're looking for someone with a passion for web strategy, execution, geared toward impact and growth.

• 5+ years of experience in developing integrated marketing strategies, preferably in a B2B SaaS environment

• Deep understanding of web strategy

• Experienced in, and an advocate for qualified lead generation and performance marketing

• Ability to identify popular themes and types of content our audience would engage with and align them with the appropriate channels

• Experience generating strategy documentation including personas, user journeys, competitive analysis, content strategy, and information architecture

• Strong project management skills

• Effective communication with peers and senior leaders, ability to build clear and concise presentations

• Four year degree

• Bonus:

  • International experience in a similar role

  • Proficient in UserTesting, Google Analytics, and Google Tag Manager (or similar programs).

  • Agency experience

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