Salesforce

Healthcare Industry Marketing, Sr. Manager

  • Experience 0-5 Years
  • Category Marketing
  • Location San Francisco, CA

Job Description

We are seeking an innovative and passionate content marketer to join Salesforce Industries in the Healthcare and Life Sciences vertical. Our team is building game-changing products and solutions, built on the world's most trusted cloud technology, that will change the way healthcare companies care for their patients. Be part of a fast-growing group that shares a common vision of bringing the power of cloud computing to healthcare and life science enterprises. The ideal candidate will have a passion for healthcare and a track record of innovative content marketing experience in the industry.

Responsibilities

  • Works with Go To Market leads to shape industry POV and relevant solutions and playbooks
  • Identifies and incorporates industry and market trends into thought leadership and field assets
  • Creates and collaborates with team on positioning for healthcare industry and drives it through all marketing activities
  • Creates and manages industry-specific assets such as thought leadership presentations and sales plays with supporting assets including field-facing presentations, webinars, eBooks, email templates and more
  • Turns customer success stories into customer facing assets, supporting sales plays, including slides, white papers, and web copy
  • Drives field readiness training on industry POV and sales plays for business development representatives and account executives in partnership with campaigns
  • Aligns with campaigns and go-to-market teams to ensure consistent healthcare industry voice in quarterly campaign planning
  • Supports internal and external marketing for healthcare product launches and related announcements
  • Partners with Go To Market team for Salesforce World Tour, Dreamforce, and third-party event session content

Qualifications

Background:

  • 5-10+ years of experience in healthcare enterprise software or healthcare product marketing
  • Well-versed in the mega trends and market leaders across the healthcare industry
  • Strong point of view in the future direction of healthcare industry
  • Proven track record crafting compelling positioning & thought leadership content
  • Experience launching new healthcare products to disrupt markets
  • Hands-on ability to create a range of marketing assets including presentations (e.g. sales training and thought leadership), blog posts, email templates and more
  • Ability to adapt corporate positioning to resonate with Healthcare Industry point of view
  • Strong messaging, analytical & differentiation skills
  • Strong working knowledge of healthcare regulations and trends (i.e. HIPAA, ACA, value-based reimbursements)

Required Skills:

  • Excellent verbal and written communication skills, must have the ability to communicate with team members at varying levels, conceptually and tactically
  • Strong knowledge of salesforce.com CRM, or other CRM application, MS Excel and MS PowerPoint and MS Word, Keynote
  • Ability to work independently against tight deadlines in a fast-paced, changing environment keeping a sharp eye on detail and accuracy
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