Senior Director, Events Marketing Demand Generation

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Job Category

Event Management

Job Details

Are you excited by the prospect of driving audience acquisition while generating measurable business impact for Salesforce’s experiences? Do you have a proven track record of delivering campaigns that drive always-on engagement bringing people back for more? Are you energized by rallying an entire Sales organization to activate business-changing engagement? Do you want to be part of the best marketing team in the global technology industry?

We are looking for someone with the passion and vision to evolve and lead our experiences growth strategy and in the physical and digital spaces, amplify our pipe and revenue growth, and lead us through a future where we get the right audiences to in-person and online experiences in ways that advance customer success and drive our business forward, year-round. We are customer obsessed, we love numbers, and we love to experiment.

Responsibilities

• Build and evangelize a new era of experiences growth marketing focused on strategies that drive measurable business impact mapped to a clear vision

• Lead a team of audience acquisition and sales enablement professionals with unwavering focus, a sense of ruthless prioritization, and a drive for making a positive impact on the business and the team

• Guide the event enablement strategy and execution teams to ensure full engagement across sales organization and operating teams including fostering cross-departmental relationships needed to meet KPIs

• Reimagine the growth marketing approach to maximize engagement and results for integrated experiences

• Commit to being an inclusive and transparent leader who drives accountability in order to develop high-performing teams that thrive on actionable impact

• Lead analysis of marketing campaign performance, web, and digital assets, as well as a reporting framework for weekly, monthly, and quarterly results and goal attainment supported by Marketing Analytics

• Turn data into marketing intelligence, and help past performance lead to pipe-generating future plans

• Communicate with the senior leadership team on program execution, results, and impact

• Lead relationship with Sales leadership in order to foster a partnership of trust

• Champion alignment and collaboration with international counterparts

• Establish and drive clear processes for efficient workflow

• Key stakeholder in registration enablement and delivery ensuring attendee flow and frictionless conversion

Qualifications and Skills

• 12+ years of marketing experience, with an emphasis on audience acquisition, demand generation, sales enablement

• Must be deeply connected to all data that drives the business including but not limited to pricing, registration, pipeline and ACV models, as well as marketing program analytics such as web, email, and ad optimization

• Must quickly grasp company messaging and branding.

• Must have experience developing and leading sales enablement programs

• Must have experience developing and leading demand generation campaigns and programs with measurable results

• Deep understanding of sales processes and selling cycles

• Exceptional ability to lead, influence, and work across organizational boundaries with a strong track record of cross-functional collaboration

• Very strong written, interpersonal, and communication skills

• Experience managing and growing teams

• Curious learner with a growth mindset

• Knowledge of Salesforce products, customers, and the ecosystem

• Familiarity working with the Salesforce Sales Cloud and Salesforce Marketing Cloud is a must

• Bachelors or Master’s Degree or equivalent work experience

*LI-Y

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