Senior Director, Solution Engineering - Manufacturing, Automotive, Aerospace and Defence (MAAD) UK

ceptional Senior Director of Solution Engineering UKI to lead our MAAD Solution Engineering team. In this strategic role reporting to the VP of Industry Solutions, you will be instrumental in driving transformational growth across our MAAD portfolio, establishing Salesforce as the preferred platform for AI, Data, and CRM solutions for banks of all sizes. We are seeking a visionary leader who embodies Salesforce's core values: Trust, Customer Success, Innovation, and Equality.

As a Senior Director, you will lead a team of solution engineers, partnering with Sales leadership to orchestrate complex, multi-cloud deals with C-suite executives at our most strategic MAAD customers. You will redefine how Salesforce demonstrates value in the MAAD sector, driving the adoption of Agentforce and Data Cloud while building a culture of technical excellence and innovation.

Key Responsibilities

Strategic Leadership & Business Impact

• Partner with MAAD Sales RVPs/AVPs to develop and execute account strategies that drive significant ACV across the MAAD vertical

• Lead C-suite engagements with Tier 1 and Tier 2 banks, positioning Salesforce as a strategic transformation partner

• Orchestrate complex, multi-cloud transformational deals ($5m+ ACV) involving Data Cloud, Agentforce, Manufacturing and Automotive Cloud, and Integration solutions

• Develop and execute the MAAD SE GTM strategy in alignment with Product Marketing, ensuring market leadership in retail MAAD, commercial MAAD, and lending

Team Leadership & Development

• Build, lead, and scale a high-performing team of MAAD SEs across multiple specialisations (Core, Agentforce, Strategic)

• Attract and retain premier talent, with proven ability to develop Principal and Distinguished SEs into future leaders

• Foster a culture of technical excellence, continuous learning, and innovation while maintaining team engagement scores of 85%+

• Establish clear career pathways and succession planning for critical roles within your organisation

MAAD Industry Expertise & Thought Leadership

• Act as the go-to expert for MAAD-specific solutions, including front-office (CRM, sales, service), middle-office (operations, compliance), and back-office (core systems integration) use cases

• Develop MAAD-specific value propositions, demos, and solution architectures that address regulatory requirements

• Lead MAAD industry councils and advisory boards, establishing Salesforce as a thought leader in MAAD digital transformation

• Partner with Product Management to shape the MAAD roadmap based on field insights and customer needs

Agentforce & AI Innovation

• Drive Agentforce adoption across the MAAD portfolio through strategic PoCs, workshops, and executive positioning

• Build MAAD-specific Agentforce use cases (e.g., intelligent servicing, loan processing automation, fraud detection) and create reusable assets

• Lead the "Voice of the Field" for MAAD AI requirements, influencing the Agentforce and Data Cloud product roadmap

Operational Excellence & Enablement

• Drive data-driven decision making through pipeline analysis, win/loss reviews, and resource optimisation

• Champion adoption of new tools, methodologies, and programs to enhance team productivity and effectiveness

• Create and scale MAAD enablement programs, reusable demo assets, and best practices across the global SE organisation

• Oversee capacity planning and strategic resource allocation across your team to maximise business impact

Cross-Functional Collaboration

• Partner with Systems Integrators on MAAD implementations and co-selling initiatives

• Collaborate with Product, Marketing, and Professional Services to deliver integrated customer success outcomes

• Participate in and influence the broader SE Leadership Team, driving organizational initiatives and best practices

Required Qualifications

Leadership Experience

• 8+ years in enterprise software with 5+ years leading pre-sales or solution engineering teams

• Demonstrated track record of building and scaling high-performing teams with measurable business outcomes

• Experience leading teams with joint accountability for $50m+ annual revenue targets

MAAD Domain Expertise

• Deep understanding of MAAD business models, operations, and regulatory landscape

• Knowledge of MAAD technology architecture including core MAAD systems

• Experience with MAAD-specific use cases

• Understanding of MAAD AI/ML applications and emerging technologies

Technical & Business Acumen

• Strong technical foundation in cloud technologies, CRM platforms, data architecture, and integration patterns

• Proven ability to engage with C-suite executives (CIOs, CDOs, Chief Data Officers) and articulate business value

• Experience orchestrating complex, multi-product solutions involving CRM, Data, AI, and Integration platforms

• Financial acumen with ability to build business cases and ROI models for transformation initiatives

Strategic & Communication Skills

• Exceptional written and verbal communication skills with ability to influence at all organizational levels

• Strategic thinking with proven execution capabilities and focus on measurable outcomes

• Track record of driving organisational change and championing innovation

• Executive presence with ability to represent Salesforce at industry events and customer executive briefings

Preferred Qualifications

• Experience in MAAD industry (client-side or vendor-side)

• Salesforce certifications (e.g. Data Cloud Consultant, AI Specialist)

• Prior experience with Salesforce platform or ecosystem

• MBA or advanced technical degree

• Experience leading global or geographically distributed teams

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

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