Sr. Manager, Demand Generation Campaigns

Salesforce

3.8

(114)

Multiple Locations

Why you should apply for a job to Salesforce:

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  • 81% say the CEO supports gender diversity
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  • #JR244441

    Position summary

    s? The Global Demand Generation Campaigns team is looking for a Senior Manager to drive high quality leads, pipeline and ultimately generate ACV for Sales Cloud.

    This candidate would be responsible for launching and optimizing integrated global demand generation campaigns that successfully and efficiently target the Sales buyer. Success in this role looks like generating high quality leads and global Sales Cloud pipeline with targeted, campaign programs that efficiently and effectively deliver the accurate message to a targeted audience at the right time.

    Although this role is an individual contributor, it requires a leader who is able to develop strong working relationships. This candidate will be orchestrating a cross-functional team across various internal departments and external partners. Additionally, this opportunity requires a blend of both strategic insight and planning, as well as a passion and willingness for hands-on implementation, as you will be responsible for the day-to-day coordination and program management of Demand Generation Campaign programs.

    Responsibilities:

    • Partner cross-functionally with internal teams to implement impactful, cohesive campaign programs across paid, owned and earned channels on-time and within budget

    • Coordinate with internal and external paid media partners to traffic, implement and report on paid media programs

    • Track, analyze and report out regularly on campaign performance, surfacing data-driven insights to improve efficiency, identify areas of opportunity, and define strategies focused on the largest potential impact

    • Coordinate with internal and external creative partners to build and complete briefs, outline bill of materials, and ensure timely completion within budget

    • Own statements of work and the creation of PRs/POs, partnering closely with Campaigns Operations

    • Effectively partner with Campaign Strategist, collaborators, leaders and peers across a highly matrixed environment

    Preferred Qualifications:

    • 7+ years of integrated marketing, demand generation, and/or campaign experience within B2B SaaS

    • Shown success in scaled demand/pipeline generation through integrated, global, multichannel marketing campaigns across paid media, email, social

    • Outstanding interpersonal skills; ability to build positive relationships with cross-functional team members and lead through influence

    • Analytically inclined, excellent project management skills, strong attention to detail and highly organized with the ability to balance multiple project deadlines efficiently

    • A pragmatic, flexible and collaborative teammate with a positive, can-do demeanor

    • Experience engaging internal and external creative and paid media teams/agencies to efficiently implement projects on time and on budget

    • Knowledge of Salesforce products, customers and the ecosystem; prior experience marketing to Sales leaders and professionals is a bonus

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    At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at https://www.equality.com and explore our company benefits at https://www.salesforcebenefits.com.

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    Salesforce welcomes all.

    For Colorado-based roles, the base salary hiring range for this position is $136,600 to $187,900.

    For Washington-based roles, the base salary hiring range for this position is $150,300 to $206,700.

    Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://https://www.salesforcebenefits.com.

    Why you should apply for a job to Salesforce:

  • 63% say women are treated fairly and equally to men
  • 70% would recommend this company to other women
  • 81% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Time off and leaves
  • Perks, such as discounts, commuter benefits & educational reimbursement
  • Mental health, parenting and childcare resources