Associate, Marketing

Associate, MarketingDallas, United States of America

WHAT YOU WILL BE DOING

The Marketing Manager ideates and executes on marketing opportunities and the best tactics and strategy to support business needs and objectives. They are a strategic partner to business units across the company, serving as a point of contact for the marketing department. This person is creative, articulate, organized and a strategic thinker with exceptional communication skills. The ability to work within a team and across multiple cross-functional groups is absolutely essential to this role. They understand complex needs from the business and from the market and simplify the needs into a clear and actionable plan for execution.

Summary of Responsibilities: The Marketing Manager will work with the Manager Customer Marketing Strategy to develop and execute customer-facing marketing strategies and plans. They will provide a full range of marketing and communications support to consumer lines of business to deliver consistent and effective results to business stakeholders and promote a best-in-class experience for customers. They will receive requests, build creative briefs, facilitate both business and governance approvals and ultimately deliver projects on established timelines, within the targeted budget, while keeping the customer experience top of mind at all times. They will work in collaboration with Business Partners to craft messages to achieve measurable results and desired business goals/objectives.

Essential Functions:

• Leads the execution of integrated, multi-channel marketing programs to support growth of the Company’s products and services
• Plans and executes external strategic marketing campaigns and builds relationships aimed at increasing brand awareness
• Engages and communicates with key business partners to align priorities and influence business areas
• Assists in development of content for external marketing communication projects including brochures/guides, digital media, print projects, social media, websites and emails
• Prepares strategy for and coordinates distribution of newsletters, blogs, articles, social media posts and other customer-focused channel materials
• Develops processes and efficiencies to enhance creative service project management, resource planning and prioritization
• Monitors and reports on trends within industry and marketing to assist in strategy development across all channels

Other Functions:

• Special projects as requested
• Performs other duties as assigned

Requirements:

Education –

• Bachelor’s Degree: Marketing, Public Relations, Communications, Advertising, Business Administration or equivalent field
• Or equivalent work experience

Experience –

• 5-9 years Marketing, Advertising or Communications
• 0-3 years Financial Services industry experience preferred
• Experience using Workfront or a comparable project management platform preferred

Skills & Abilities –

• Ability to motivate or influence inside or outside senior-level personnel, requiring a significant level of influence and trust
• Extremely strong written abilities, with consideration of creative writing preferred
• Ability to work independently with a high level of critical thinking skills
• Comfortable with new digital technology, social media and reporting; must also be able to interpret and convey reporting results to campaign stakeholders
• Exceptional interpersonal, written and verbal communications skills
• Superior organizational, time management and project management skills with impeccable attention to detail
• Candidate must be able to think strategically, but be willing and able to roll up sleeves to help implement the programs and measure results
• Ability to work individually on a project or in a team environment; ability to listen, evaluate different viewpoints and influence others
• Ability to identify, analyze and solve complex problems
• Ability to interpret and analyze an array of data in a variety of forms and leverage it for marketing purposes
• Strong time-management skills
• Critical thinking and problem-solving skills with the ability to understand complex projects

Competencies:

Change Orientation – Flexibility:

• Proficient - applying and executing
• Adapts quickly to change and makes suggestions for increasing the effectiveness of change
• Appropriately shifts attention and refocuses on new goals as a result of changes in priorities or competing work demands

Change Orientation - Innovation:

• Proficient - applying and executing
• Initiates creation or modification of procedures, policies, systems or structures to more effectively meet customer needs and requirements

Collaboration - Relationship Management:

• Proficient - applying and executing
• Knows who to reach out to inside and outside of one’s team to get work done
• Takes action to enhance working relationships needed to achieve seamless workflow

Collaboration - Teamwork:

• Proficient - applying and executing
• Creates a good working environment in the team; works toward shared goals contributing ideas and accepting change
• Provides assistance with and coaches less experienced team members

Customer Focus - Customer Understanding:

• Proficient - applying and executing
• Probes in-depth to understand the customer’s business needs
• Explores and understands the customer’s alternatives and decision criteria

Influence - Two-way Communication:

• Proficient - applying and executing
• Communicates in a timely and straightforward manner
• Probes for additional information, clarifies assumptions and confirms agreed-upon actions
• Keeps everyone involved informed about progress and issues

Risk Business Acumen -  Product Knowledge:

• Proficient - applying and executing
• Understands the relevant products and services and the markets in which they are sold and their risk return to the organization
• Can identify and speak to major operational issues across the organization

Working Conditions:

• Frequently: Minimal physical effort such as sitting, standing and walking
• Occasional moving and lifting of equipment and furniture is required to support onsite and offsite meeting setup and teardown
• Physically capable of lifting up to 50 pounds, able to bend, kneel, climb ladders

Employer’s Rights:

• This job description does not list all the duties of the job; you may be asked by your supervisors or managers to perform other duties; you will be evaluated in part based upon your performance of the tasks listed in this job description
• The employer has the right to revise this job description at any time; this job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason

Bachelor of Science (BS) English

Primary Location: Dallas, TX, Dallas

Other Locations: Texas-Dallas

Organization: Santander Consumer USA Inc.

AN EQUAL OPPORTUNITY EMPLOYER M/F/Vet/Disabled/SO