Offer Marketing Lead - WD Electronics

Schneider Electric

3.3

(16)

Shenzhen, China

Why you should apply for a job to Schneider Electric:

  • 56% say women are treated fairly and equally to men
  • 62% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.

    #https://careers.se.com/jobs/0092YR?lang=zh-cn

    Position summary

    entifying value drivers and defining UVPs (Unique Value Proposals) of the scoped products;

    • Bring expertise and recommendations to Product Owners (PO's) which help them define value propositions and priorities
    • Convince stakeholders / defend the backlog with targeted countries, synthesize and challenge forecast for new developments;
    • Support PO's with trade offs and defining minimum viable products;
    • Participate when required in sprint reviews, provide necessary recommendations and feedback when needed
    • Deploy and leverage marketing process inside CoE and Squads;
      -Guide feature creation: works with Squad POs to define the features
      -Prioritize features: works with Squad POs ensure understanding of prioritization
    • By delegation of the PO, build Marketing assets in collaboration with Marcoms
    • Support and ensure consistency on the requirements across WD ranges (covering multiple squads) Support Zones, remove critical roadblocks which prevent business continuity and manage business consolidation CoE / WD League level
    • Run periodic reviews with key targeted markets; help mobilize required support for the business
    • Work closely with WD Range Marketeers to align on strategy and bring this view to CoE / Product Owners
    • Support the targeted markets in framing and defining the right strategy for current / new offers; understanding key use cases and application, taking the lead to build new offer forecast,
    • Help unblock critical roadblocks by challenging / coordinating with PO's, support POs in case of difficult customer situations
    • Support by facilitating and getting effective feedback from customer demos
    • Consolidate the business view (Sales /Order /Growth Margin) at CoE / WD League level Support Hub strategy & portfolio management, consolidate the roadmap
    • Support League & CoE Strategy
    • Product Platforming, Positioning ,
    • Digital strategy for segments
    • Consolidate the offer roadmap
    • Support in management of portfolio at CoE / WD League level Delivering Value
      Agile Offer Management aims to release value with optimal market timing, balancing customer needs with business goals.
    • Meet business goals : ensure offer is economically viable, and is operating within defined guardrails
    • Build, follow-up and support business in collaboration with zones : Co-build or analyze business cases with zones
    • Enable operations : support launch, etc
    • Collaborate throughout the organization: GSC, countries, solutions, ...

    资格

    • 3+ years of successful track record in customer-focused product management
    • Experience in building a 3-4 year plan translated to a product portfolio roadmap, leading marketing for new products development, execution of product lifecycle management.
    • Experience in all aspects of Marketing including market insights, value proposition generation, pricing, communications, and planning
    • Strong project management and organization skills.
    • Marketing education or MBA.
    • Experience with consumer markets, while understanding smart home products is an advantage.
    • You are able to thrive on complexity and a certain degree of creative chaos
    • Despite your creative flair, solid instincts, and problem-solving acumen, you know that the best decisions are driven by hard data, and you know how to get it and use it.
    • You are able to work effectively with senior leadership team and collaborate effectively with global teams
    • You have knowledge of marketing processes, strategic planning and budgeting
    • Strong communication skills, fluency in English, other European languages are advantage

    时间表: 全职
    请求编号: 0092YR

    Why you should apply for a job to Schneider Electric:

  • 56% say women are treated fairly and equally to men
  • 62% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.