Segment Marketing - Senior Manager

d revenue via omnichannel approach.**

• Develops and execute hero product launch plans collaboratively with business stakeholders and marketing program manager.

• Create sales collaterals , customer testimonial and tools to enables the sale function and support business's sales.

• Performance Measurement: Manage and optimize paid advertising, ABM campaigns across various platforms, including search, social, display network and customized email drips. Conduct A/B testing and multivariable experiments to improve conversion rates and other key performance indicators. Create and manage a growth marketing dashboard to track and report on performance metrics.

• Create demand and accelerate existing pipeline with targeted marketing techniques and fill a pipeline of leads for sales teams to develop.

• Acquire CXO and relevant contacts in targeted segments and create deep engagement through structured ABM campaigns.

• Stakeholder Management & Communication : Engage in constant interaction with internal stakeholders to ensure prompt alignment, timeliness, communication, and flawless execution of all marketing activity.

• Communicate growth marketing plans, results and key learnings to leadership on a quarterly basis.

• Monitor and optimize campaigns to improve ROI and other marketing metrics basis the feedback.

The candidate must have -

• Creativity, and a high degree of initiative and proactive management.

• Ability to work well with all levels of the organization.

• Flexible and fast learner who is coachable with a drive for continuous improvement

Essential skills, qualifications:

• Minimum 8-10 years B2B marketing communication, segment marketing, or strategy experience

• Creative thinker with a growth hacker mindset, able to generate new ideas.

• Strong analytical skills and experience with data analysis tools and metrics.

• Experience and interest in energy or sustainability industries strongly preferred.

• Proficient in Microsoft Office (Word, Excel, PowerPoint).

• Experience with A/B testing, SEO, marketing automation, analytics platforms and managing paid campaigns a plus.

• Strong project management skills, with experience using workflow management platforms

• Excellent communication, presentation, and budget management skills.

• Personal qualities such as: self-driven, passionate, collaborative, influential, perseverant, reliable, direct, curious, and creative

Qualifications

Minimum 8-10 years B2B marketing communication, segment marketing, or strategy experience

Schedule: Full-time
Req: 00996O