Senior General Manager Segment Marketing

propositions that differentiate the company from competitors.

• Demand Generation: Partner with the Growth and Performance teams to design multi-channel campaigns (email, SEO/SEM, events, social) that generate high-quality leads.

• Sales Enablement: Create bespoke sales toolkits, including case studies, pitch decks, and battlecards tailored to the segment's unique requirements.

• Product Liaison: Act as the "voice of the customer" for the product team to influence the roadmap based on segment needs.

• KPI Management: Track and report on segment performance, including pipeline contribution, conversion rates, and ROI on marketing spend.

Required Skills & Qualifications

Experience

12+ years in marketing, with at least 3-5 years in a leadership or strategic role with Tier 1 B2B Companies

Analytical

Strong data skills including Salesforce.com, Marketo, Google Analytics and Other CRM tools. Strong Market Research and Customer Analytics skills

Communication

Exceptional storytelling skills; ability to translate complex technical features into business benefits. Knowledge of PR and External Communications, Strong Digital Marketing skills including Account Based Marketing, Performance Marketing, Lead Gen Campaigns

Collaboration

Proven ability to work cross-functionally with Sales, Product, and Customer Success teams.

Education

Bachelor's degree in Marketing, Engineering, Business, or a related field + MBA from a Tier 1 Institute

Required Skills & Qualifications

Experience

12+ years in marketing, with at least 3-5 years in a leadership or strategic role with Tier 1 B2B Companies

Analytical

Strong data skills including Salesforce.com, Marketo, Google Analytics and Other CRM tools. Strong Market Research and Customer Analytics skills

Communication

Exceptional storytelling skills; ability to translate complex technical features into business benefits. Knowledge of PR and External Communications, Strong Digital Marketing skills including Account Based Marketing, Performance Marketing, Lead Gen Campaigns

Collaboration

Proven ability to work cross-functionally with Sales, Product, and Customer Success teams.

Education

Bachelor's degree in Marketing, Engineering, Business, or a related field + MBA from a Tier 1 Institute

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36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

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