Enterprise Content Strategist

About our group:

The Integrated Marketing team is part of the Global Marketing Organization. Our group leads the overall strategy, development, execution and optimization of integrated marketing across all Seagate businesses: Enterprise, Client, and Consumer. We identify the marketing mix, lead the development of the campaign components and support programs that increases Seagate brand awareness and drive demand generation. 

Looking for a unique opportunity where you can showcase your abilities in content strategy and development? As an already established storage industry titan, we&rsquore embarking on an exciting evolution to product strategy and doubling down on an audience centric, content model to support it. Draw from your existing domain expertise, broaden your influence and establish yourself as one of the company's content experts, with a clear path to personal and departmental growth.

About the role - you will:

• Report to theDirector ofIntegrated Marketing, and be responsible for leading the execution of one of Seagate's Enterprise content marketing programs, including helping to shape content strategy and managing operations, ideation, development, and optimization.
• Hold responsibilitiesfor managing the content supply chain, with strong focus on video and animation for Seagate's emerging Lyve storage solutions portfolio.
• Workalongside the Global Integrated Marketing team, you'll be responsible for creating unique and engaging content experiences which resonate and drive education around Seagate's strategic transformation with both internal and external audiences.
• As well as briefing and driving video content, you'll be responsible for keyword research, oversee the development of articles, blog posts, research reports, whitepapers, infographics, presentations and other marketing assets. You'll interlock with a smart and inspiring team across Campaigns, Product Marketing, Web, Analytics, Creative and Demand Generation teams to produce quality content that fuels multi-channel marketing programs. You will help own and maintain the marketing content calendar and library.
• Create and implement a content marketing strategy, including content creation, curation, and distribution, with the end goal of driving awareness, education and customer acquisition.
• Plan, align and track global content creation and curation efforts to a monthly plan
• Manage the content supply chain, interlocking, consulting with and enabling content creators in senior leadership and cross-functional SME's inside and outside of corporate marketing as well our agency and freelance networks.
• Maintain a dashboard tracking reach and engagement achievements and in-flight initiatives for executive reporting.
• Measure, track, and analyze content engagement and performance and drive improvement.

About you:

• Understand and be truly passionate about creating world class B2B content experiences for technical, enterprise audiences.
• High analytical with strong organizational skills and ability to effectively prioritize and take leadership initiative.

Your experience includes:

• Creative, proactive, journalistic approach to content ideation, outline development and collaboration with SME&rsquos and senior executives.
• Strong interest and knowledge of data center, cloud or enterprise storage technologies.
• A passion for brand storytelling, editorial quality, visual aesthetic and power of great content.
• A curiosity for digital marketing technologies, tools and approaches.
• Experience with leading or working in a dedicated content marketing function in a B2B industry.
• Strong understanding of multi-channel marketing frameworks and processes, campaigns, demand generation, lead capture and nurture
• Bachelor's Degree and / or previous experience

In response to COVID-19, this position may temporarily begin and be performed remotely. Seagate is actively evaluating the virus and our employees' health and safety are our top priority. In the future, this position will report to and be performed at all locations.

Locations:

Fremont:
Our Gold LEED-certified Fremont product-design campus drives innovation, bringing together adiverse set of engineering, design, operations, support and administrative teams. The site isequipped with state-of-the-art clean room and lab space. On-site social activities are popular,including our annual BBQ, ice cream social, and holiday events. Wellness programs, gamingrooms and the on-site fitness center help round out and balance your Seagate work-lifeexperience, along with opportunities to give back to our local community.

Longmont:
Our Longmont product-design campus is nestled against the foothills with exceptional views ofthe Rocky Mountains. Here at work, you can grab breakfast and lunch in the on-site cafeteria orget an afternoon espresso, prepared by a professional barista. Our 1,500+ employees enjoy anactive on-site experience from sporting activities (get in a few laps at lunch on our 1-milewalking path around campus, play ping-pong or volleyball, or stop in our 24- hour fitness center for a group or individual workout) to community service and many employee resource groupsincluding Pride!, Women's Leadership Network and a Young Professionals Network.

Locations: Fremont, USA, Research Center, Longmont, United States
Travel: Up to 10%