ear from our employees about their experiences working at ServiceNow.
Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.
The ideal candidate will have experience with integrations between multiple platforms (Adobe Audience Manager, Adobe Analytics, GA360, Google Campaign Manager, SA360, DV360, Marketo, Liveramp, etc.). The successful candidate will have a clear perspective on how to implement a tracking solution to ensure all digital activity is measured accurately across various vendors and have an advanced understanding of how lead flow works in marketing. They will demonstrate a passion for working cross functionally to build scalable solutions that enable ServiceNow to grow its digital footprint. Innovation, creativity, and a solid technical understanding of the major marketing products will be the primary tools for this role. The successful candidate will need to thrive in a constantly innovating and changing environment.
What you get to do in this role:
Conceptualize and implement full funnel tracking solutions for digital marketing activities with DXP Data team
Work with DXP Data team and or external vendors to implement our tracking technologies to assure our campaigns are property tracked to our KPIs and to pipeline
Drive projects with our analytics, marketing operations and internal engineering teams to ensure a single source of truth for our reporting and business intelligence needs
Develop the architecture for how we track delivery campaigns into the servicenow.com experience and beyond
Work with cutting-edge technology vendors to understand, integrate and drive the roll-out and performance evaluation of new technologies.
Partner with the analytics team to give the business the most current view of core metrics and create executive dashboards to give insightful views of the business performance by channel.
Run onboarding of third-party vendors with our internal DXP Data team, providing specifications and roll out plans as needed
Represent digital marketing POV in projects with DXP, BI, Marketing Operations and other teams to make sure that marketing systems, processes and integrations incorporate digital requirements.
Stay current on innovations and new technology solutions to guide the evolution of our digital acquisition efforts and our ability to target our ideal audiences and expand our reach in a global scale
Create Rich Media build processes and workflows, ensuring the tracking ties back into our larger systems
Experiment with multi-variant testing to pilot new programs and justify changes to existing workflows.
Regularly surface and address potential issues or concerns, ensuring quality digital acquisition practices (includes QA of website, form fill and ad ops related inquiries).
Work closely with the SEO, SEM, AM, EMAIL, Ad Ops team as well as internal partners on technical needs to execute and track the DASO business
To be successful in this role you have:
5+ years in the technical Digital Marketing space
In depth knowledge of Digital platforms used for Adserving, inventory buying, analytics, targeting, attribution tracking an adtech solutions in market
Hands on experience working with Google Ad Suite (GCM, DV360, SA360, GA360) and integrating third party vendors like LiveRamp, Eloqua, Marketo, Tableau, etc.
Expertise in conversion tracking models and floodlight tag implementation
Experience in SQL, writing sophisticated queries and stored procedures (Oracle, Amazon RDS MySQL, Snowflake, Hive, etc.)
Proficient in Python scripting and hands on experience using relevant Python libraries for retrieving and transforming data such as Pandas, Request, JSON, etc.
Experience influencing product decisions with data.
Excellent attention to detail and exceedingly organized
Represent digital marketing perspectives in technical meetings with all stakeholders
High capacity for problem solving and passion for learning new and rolling out new technologies
Comfort with business analytics and producing data-driven insights and reporting
Nice to Haves:
Experience with automation and scheduling tools like Airflow is a huge plus
Experience building/ maintaining data pipelines in a data mart preferably on a cloud platform such as Snowflake or AWS
Marketo or MAP experience is a plus but not required
MSFT Dynamics or CRM experience is a plus but not required
Adobe Experience Platform experience is a plus but not required
Experience building ETL pipelines (on cloud or on premise)
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site .
From Fortune. © 2022 Fortune Media IP Limited All rights reserved. Used under license.
Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, ServiceNow.