Integrated Marketing Program Director, HR Business

ServiceNow

4.7

(132)

Santa Clara, CA (Remote)

Why you should apply for a job to ServiceNow:

  • 4.7/5 in overall job satisfaction
  • 4.7/5 in supportive management
  • 92% say women are treated fairly and equally to men
  • 91% would recommend this company to other women
  • 95% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Flexible PTO policy intended to empower full-time employees to balance their professional and personal lives.
  • ServiceNow offers to 20 weeks of paid parental leave and generous family leave.
  • Access to ServiceNow's Diversity, Inclusion and Belonging Community consisting of nine employee-led Belonging Groups.
  • #JB0056789

    Position summary

    quires a strategic leader who can collaborate across functions, drive exceptional quality, and deliver impactful programs that scale across the organization and generate measurable business results.

    Key Responsibilities

    Program Strategy & Execution

    • Develop and execute a cohesive, end-to-end strategy targeting key personas aligned with company objectives and growth priorities.

    • Directs multi-million-dollar budget to optimize resources for strategy and performance, and regularly interfaces with geo and BU leaders.

    • Owns program lifecycle, from ideation to launch, ensuring alignment with business goals, timelines, and budgets.

    • Serve as the gatekeeper of quality, ensuring every touchpoint is connected and compelling.

    Cross-Functional Leadership

    • Act as the central leader, aligning stakeholders across brand, product marketing, field marketing, demand generation, and BU and GTM leadership stakeholders

    • Facilitate collaboration and decision-making across diverse teams, creating a shared vision and actionable roadmap.

    • Drive accountability for performance metrics across all participating teams.

    Performance Management & Optimization

    • Set and monitor program KPIs, including engagement, pipeline generation, and ROI, leveraging data to make informed decisions.

    • Provide regular updates to leadership on performance, insights, and recommendations for continuous improvement.

    • Proactively identify opportunities to scale programs across business units and regions.

    Creative Excellence & Messaging

    • Partner with Content Strategy and Creative Director leads to ensure all touchpoints deliver elite-quality work that clearly articulates our value proposition and resonates with our target audience.

    Qualifications

    • 15+ years of experience in marketing, integrated marketing, campaign management, or related roles within a B2B SaaS or technology environment.

    • Experience working in or with CHRO or HR senior leadership roles, showing depth of understanding of challenges, interests and ways of working

    • Proven success in designing and executing multi-channel, persona-driven programs that generate measurable business results.

    • Exceptional leadership skills, with experience managing and influencing cross-functional teams.

    • Strong ability to prioritize and execute in a fast-paced environment.

    • Expertise in data-driven decision-making, with the ability to analyze campaign performance and make optimization recommendations.

    • Curiosity for AI & Innovation: We're looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!

    Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

    For positions in this location, we offer a base pay of $189,100 - $331,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

    Additional Information

    Work Personas

    We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

    Equal Opportunity Employer

    ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

    Accommodations

    We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

    Export Control Regulations

    For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

    From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license.

    Why you should apply for a job to ServiceNow:

  • 4.7/5 in overall job satisfaction
  • 4.7/5 in supportive management
  • 92% say women are treated fairly and equally to men
  • 91% would recommend this company to other women
  • 95% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Flexible PTO policy intended to empower full-time employees to balance their professional and personal lives.
  • ServiceNow offers to 20 weeks of paid parental leave and generous family leave.
  • Access to ServiceNow's Diversity, Inclusion and Belonging Community consisting of nine employee-led Belonging Groups.