Marketing Engagement Specialist – CXO Initiatives, Marquee Business

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

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Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are looking for a rockstar Marketing Engagement Specialist to join our expanding CXO Initiatives team. Our mission is to strengthen and deepen ServiceNow’s CxO relationships through our customers’ success across every touchpoint in their journey with us. The ideal candidate will be responsible for working cross functionally to craft and manage marketing programs and events that increase visibility, trust, and loyalty across our Marquee business.

The Marketing Engagement Specialist should have expertise in event planning, project management, as well as curating executive events and programs that build long-term relationships and foster peer-to-peer engagement.

This position demands a highly motivated individual with strong marketing, communication, and organizational skills that is eager to learn and become part of a rapidly growing business.

Key Responsibilities:

• Co-develop marketing programs that align with the overall objectives of the Marquee business

• Plan, coordinate, and execute all aspects of marketing events in partnership with Marketing

• Provide guidance to the organization to ensure consistency in Marquee Experience brand messaging and positioning across all events and channels

• Manage budgets, timelines, and project plans for programs and ensure they are executed within the defined scope and timeline

• Collaborate with cross-functional teams such as enterprise sales, marketing, and partners to ensure events are integrated into overall marketing campaigns

• Work with sales teams to identify and execute events that drive engagement and growth with Marquee customers

• Plan and execute executive events, including but not limited to C-level dinners, VIP roundtables, and thought leadership panels

• Conduct post-event evaluations to measure the effectiveness of events and provide recommendations for future improvements

• Stay up-to-date on the latest C-level and event marketing trends and industry best practices to continuously improve the effectiveness of programs

Qualifications

• Bachelor's degree in marketing, communications, or related field
• 5+ years of experience in event management, executive marketing, and project management
• Strong organizational and detail-oriented skills
• Excellent communication and interpersonal skills
• Proven ability to manage multiple projects simultaneously and deliver results within tight timelines
• Experience in budget management and reporting
• Demonstrated ability to work collaboratively with cross-functional teams
• Experience working with sales teams to drive growth with Marquee / Top accounts
• Experience in planning and executing executive-level event

For positions in the Bay Area, we offer a base pay of $104,900 - $173,100, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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