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At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.
With more than 7,400+ customers, we serve approximately 80% of the Fortune 500, and we're on the 2021 list of FORTUNE World's Most Admired Companies®.
ServiceNow is looking for a Sr. Director Central Marketing to develop, build and lead a modern field marketing function. This role is responsible for field marketing and demand generation investments for the region, ensuring that the resources match the company’s goals and established commercial objectives for thought leadership, demand generation and pipeline acceleration. This leader will partner closely with sales leadership and ensure teams across marketing, and other key functions, are aligned to supporting field marketing plans across Central.
This executive will play a key role in telling the ServiceNow story as the company continues a pace of record setting growth in the market. She/he will serve as a key partner in this growth by continuing to build ServiceNow’s brand and footprint through effective field strategies, lead generation, pipeline development and sales enablement. The Central Demand Marketing team will develop data-driven and customized solutions to various territories, workflows, business units and industry teams in order to meet revenue targets and financial objectives for the business.
The role will develop a deep understanding of ServiceNow’s domain and growing customer base to develop field marketing campaigns. She/he will drive an integrated partnership with the sales organization, effectively deploying the budget and leveraging data to meet and exceed targets. The successful candidate will also be expected to share and assist in deployment of best practices, as it relates to field marketing and demand generation, across the EMEA region and globally. This individual will also be expected to partner with other key functions and drive broader business initiatives for ServiceNow.
The ideal candidate will be a world-class B2B field marketing leader with a strong pipeline and revenue orientation. She/he will bring experience leading a talented team of ABM, channel, industry, and integrated campaign marketers with a demonstrated ability to recruit top tier talent. An inspirational people leader, this executive will have the ability to break down silos through influence and will have experience successfully partnering with sales teams and extended marketing business partners to meet aggressive growth targets.
The role reports into the VP EMEA Marketing and currently has a team of 9 awesome marketeers. Key competencies include:
Field Marketing Leadership: Proven track record and in-depth experience in successfully leading and transforming Central field marketing and demand generation to drive business results. Ideally, has progressive experience in a cloud business of scale.
Pipeline and Revenue Orientation: Provides leadership and insights into how field marketing campaigns, demand generation and events affect business growth (pipeline acceleration, ROI). Effectively partners with and enables sales teams.
Data & Analytics: Leads with a data-driven and analytically minded approach to drive customer acquisition, retention and account-building. Builds capabilities to forecast trends and develops field strategies to meet them.
Team & People Leadership: Experience leading a multi-faceted team both directly and through influence. Ability to assess and evaluate existing teams, while identifying strong talent, recruiting for diverse skills and perspectives, and possessing the fortitude to hold people accountable.
Creating Change: Diversity, inclusion, and belonging are essential to who ServiceNow is as a company and will be critical in how our leadership and organization grows and innovates in the future.
Collaborative: Able to work cross-functionally with other key stakeholders and position the commercial and financial impact of marketing investments. Strong focus on delivering superior results and business impact.
Ethics: An executive with the highest level of personal ethics and integrity, who expects the same for their organization.
Leadership: Attract, develop, and retain top talent in the organization. Effectively creates loyalty, trust, and a following. A talent magnet within the Central marketing sphere.
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
All new employees hired in the United States are required to be fully vaccinated against COVID-19, subject to such exceptions as required by law. If hired, you will be required to submit proof of full vaccination or have an approved accommodation, by your start date. Visit our Candidate FAQ page to learn more.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.
Work personas are categories that are assigned to employees depending on the nature of their work. Employees will fall into one of three categories: Remote, Flexible or Required in Office.
Required in Office
A required in office work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office. This persona is required to work from their assigned workplace location 100% of the work week based on the business needs of their role.
A flexible work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office and will work from their assigned workplace location roughly 3 days/week or less (generally around 40-60% of the work week). Flexible employees may choose to work the remaining working time from their workplace location or home. Flexible employees are required to work within their state, province, region, or country of employment.
A remote work persona is defined as an employee who performs their responsibilities exclusively outside of a ServiceNow workplace and is not contracted or aligned to a ServiceNow-affiliated office, including those whose place of work (pursuant to their terms and conditions of employment) is their home. Remote employees are required to work within their state, province, region, or country of employment.
At ServiceNow, we make the world of work, work better for people. We deliver digital workflows that create great experiences and unlock productivity. With ~6,900 customers, we serve ~80% of the Fortune 500. And we are #1 on FORTUNE® Future 50 2021 list. This is the future of work.
Help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better. Explore our open positions here, and visit our Careers site to learn more.