Marketing Manager, State and Local Government Spectrum Enterprise

At a glance:

• Are you an experienced marketing professional proficient in developing enterprise-wide go-to-market plans and modern marketing initiatives targeted at state and local government organizations?
• Can you drive sales and profitable revenue growth by executing all aspects of the go-to-market strategy?
• Can you support the development and growth of our growing practice while executing on near-term opportunities?

Our company:

At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.

Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America’s largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise’s industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at enterprise.spectrum.com.

Highlights:

As the Segment Marketing Manager for the State and Local Government Vertical, you drive the sales cycle through the decisive management of the strategy and execution of enterprise-wide marketing initiatives and programs. You focus on leading the annual development and implementation of the go-to-market (GTM) strategy for the state and local government vertical. You combine your understanding of the current market and company objectives to identify and execute new and existing value chain relationships.

You guide the development of strategic programs while leveraging data to effectively target opportunities. You accelerate the sales cycle through strategic guidance and account support for request for proposal (RFP) responses. You maximize marketing efforts through regular collaboration with Content, Brand, Campaign Strategy, Social Media, Accounts Receivable, Public Relations, Sales, Sales Operations, Product Management and Strategy and Field Marketing. You work within an office environment collaborating with teams via email and telephone. You report to the Senior Director of Vertical Markets Segment Marketing for goals, guidance and assistance.

Position benefits:

• Competitive salary with bonus.
• Health, vision and dental insurance.
• 100% company match 401(k) up to 6%.
• Company funded retirement accumulation plan for an additional 3%.
• Education assistance.
• Pretax childcare spending account.
• Paid holidays, vacation days, personal days and sick days.
• Employee discount on spectrum services where available.

What you will do:

• Encourage company-wide excellence by actively and consistently working toward enhancing and simplifying the client experience.
• Be the empowering leader of marketing programs for all products and offers by managing marketing campaigns, lead generation, marketing operations and analytics, marketing technologies, client life cycle management, brand and content and test cycles from inception through implementation.
• Initiate the sales cycle by collaborating with business leaders to determine target strategies and schedules while ensuring a successful cycle through support of client acquisition.
• Drive the sales cycle by developing, maintaining and communicating marketing programs for all targets, products offers and geographic areas.
• Flawlessly strategize and implement applicable programs by analyzing campaign performances across key metrics.
• Maximize marketing efficiency and effectiveness by tracking response and conversion, creating a budget and comparing return on investment (ROI) to cost per connect.
• Expand industry knowledge by communicating with internal and external research groups, industry organizations and other experts.
• Set and meet deadlines for multiple projects simultaneously while maintaining accuracy and efficiency through effective project management skills.
• Perform additional duties related to the position as assigned.

Required keys for success:

• Five or more years of marketing experience.
• Proven prioritization and organizational skills with the ability to manage multiple projects and tasks simultaneously while working with a sense of urgency.
• Deadline-driven with the ability to manage all phases of a large project independently in a dynamic, fast-paced environment.
• History of working with all levels of an organization while showing sound judgment and initiative to accomplish job duties.
• Expert at making recommendations and managing and fostering change.
• Track record of analyzing and interpreting data to make recommendations.
• Confident when presenting complex information at the executive level.
• Detail-oriented balanced with a focus on using honesty, integrity and ethics.
• Proficient with Microsoft Word, Excel, PowerPoint and Outlook.
• Effective spoken and written English communication skills with all levels of an organization.

How you will stand out from the crowd:

• Three or more years of direct state and local government marketing experience.
• Experience in telecommunications sales in the state and local government vertical.
• Extensive experience developing direct marketing campaigns preferably for a subscription-based business.
• History of developing scientific test matrices and executing on them flawlessly.
• Analytical thinker with the ability to interpret data and continually evolve creative strategies based on key learnings.
• Solid leader that encourages team members to have an extensive impact and influence within a collaborative fashion.

Your education:

• Bachelor’s degree in marketing or a related field, or an equivalent combination of education, training and experience (required).
• Master’s degree in business administration (preferred).

MGN350 294011-2 294011BR