Marketing Specialist - Spectrum News NY1

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Serve as the resident expert on all things NYC, guiding localizations and customizations of campaigns at the state and local levels.

Collaborate closely with key partners including Creative, Editorial, Digital, Operations and Sales.

Lead local activations at community events from pre-event planning through day of event activation, and occasionally assist with events led by managers in other markets.

Gather and consolidate data for marketing programs; create tracking system to report on campaigns, goals and results.

Coordinate promotional efforts across multiple platforms.

Contribute to marketing process improvement initiatives.

Collaborate to identify and develop efficient processes for local and shared implementation and adapt best practices for key initiatives.

Process marketing invoices and manage financial tracking systems.

Track and summarize promotional campaigns and events to analyze success.

Communicate with affiliates and vendors; make payment arrangements and review invoices.

Maintain and update multiple programming guides as needed.

Schedule promos across all traffic platforms (linear and digital).

Review and analyze research findings and incorporate key learnings into marketing initiatives.

Preform other duties as requested by supervisor.

Required Skills/Abilities and Knowledge

Ability to read, write and speak the English language to communicate with employees, customers, suppliers, in person, on the phone, and by written communications in a clear, straight-forward, and professional manner

Ability to take ideas from concept to completion; handle multiple projects under deadlines

Ability to prioritize and organize multiple priorities effectively

Ability to work independently and collaboratively

Ability to work in a fast-paced environment and meet deadlines

Demonstrated written and oral communication skills

Project management skills

Demonstrated organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision

Demonstrated attention to detail

Proactive attitude

Self-starter

Knowledge and ability to use the following office equipment: computer, telephone, copier, fax, calculator, and stapler

Knowledge of basic mathematics

Basic knowledge of marketing strategies, brand consistency and procedures

Knowledge of cable television products and services

Knowledge of apps and other digital products

Knowledge of media and advertising techniques

Knowledge of all social media platforms

Proficient knowledge of personal computer and software applications (https://i.e. word processing, spreadsheet, Internet etc.)

Required Education

Bachelor's Degree

College course work in Marketing or related field or equivalent experience

Required Related Work Experience and Number of Years

Marketing experience - 3

Preferred Related Work Experience and Number of Years

Experience in news environment

Working Conditions

Office environment

In the field at events

Requires occasional travel

Ability to work events on select holidays and weekends

Physical Requirements

Ability to lift up to 25 lbs

Exposure to moderate noise levels

Ability to reach with hands and arms, to bend, to talk and hear, and to read and use a computer

Ability to use, handle, and manipulate objects such as paper, pencils, keyboards, and mouse

Vision ability: close vision, peripheral vision, and ability to adjust focus

Ability to work while seated for prolonged periods of time

MSU302 2023-24206 2023

Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

The pay for this position has a salary range of $60,https://400.00 to $116,https://200.00. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and location. Also, certain positions are eligible for additional forms of compensation such as bonuses.

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