Programmatic Product Manager - Spectrum Reach

Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

At Spectrum Reach we offer a hybrid work arrangement for most roles.

SUMMARY

The Manager of Advertising Product Development is responsible for leading the development of world class online marketing solutions on behalf of thousands of Spectrum Reach clients. The successful candidate will play a pivotal role in defining strategy, product definition, business models, supply strategy, vendor / technology evaluation, cross-platform execution, and revenue growth.

This exceptional leader will have hands on experience within programmatic ecosystem, specifically pertaining to programmatic monetization via SSPs, OTT/CTV media buying, programmatic data analysis, SSP/DSP technology, supply quality verification and management as well as communicating effectively with internal and external stakeholders to drive key initiatives forward.

The role will report to the Director of Advertising Product Development and will operate in a highly matrixed environment with numerous key stakeholders.

MAJOR DUTIES AND RESPONSIBILITIES

• Establish and build path for programmatic monetization across programmatic supply chain
• Forward thinker in translating cross-functional operational, yield and sales needs into strategic and compelling business opportunities by building consensus on priorities leading to product execution
• Translate business strategy into a portfolio product roadmap, articulates trade-offs and business cases for new features through data-driven prioritization and business needs; set minimal viable product releases.
• Offer strategic plans to help build programmatic roadmap for future success of the business
• Lead vendor meetings on ongoing basis, interfacing as needed with executive and middle management on vendor side during meetings and presentations
• Inform senior management on key opportunities, potential risks, and potential partnerships
• Coordinate with cross-functional stakeholders on proper testing, integration, activation and continuity support

REQUIRED QUALIFICATIONS

• Experience in programmatic – working in SSPs and understanding buy side technology and needs is a must
• 3-5 years’ ad-tech experience at a combination of: DSP, SSP, MVPD, ad network, publisher/media company, direct marketing agency, data company, strategy consulting or similar company within the digital media ecosystem with a focus on product management or product design experience
• Deep knowledge of OTT/CTV ecosystem
• Understanding of the MVPD media sales channels (local, regional and national), cable
• Attention to detail and the ability to manage multiple projects, tasks and responsibilities concurrently; consistently set, meet and exceed deadlines
• Ability to form strong relationships with internal teams, vendors and clients
• Proven history of managing multiple product efforts and significant experience leading product roadmaps, prioritizing and identifying opportunities for backlog, collaborating with development teams for ongoing enhancements
• Ability to negotiate complex contracts to support emerging business models
• Capacity to work independently and own responsibilities for projects immediately
• Professional, outgoing (partners well with all), confident with sound presentation skills

EDUCATION

• Undergraduate degree required or equivalent work experience

• MBA preferred, but not required

MPD535 331186 331186BR

Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

The pay for this position has a salary range of $96,300.00 to $205,100.00. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and location. Also, certain positions are eligible for additional forms of compensation such as bonuses.