Senior Manager, Marketing (Bilingual Spanish) - On Site, Stamford

Spectrum

3.4

(50)

Stamford, CT

Why you should apply for a job to Spectrum:

  • 4.2/5 in supportive management
  • 62% say women are treated fairly and equally to men
  • 61% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Through a partnership with Women in Cable Telecommunications, employees can access mentoring, networking and development programs.
  • Spectrum Women serves as an internal resource, helping empower women to achieve their goals for professional success.
  • In 2019, 15 Charter leaders were recognized as Cablefax’s Most Powerful Women.
  • #2024-36581

    Position summary

    the go-to-market strategy, and overall marketing plan for the Hispanic segment

    • Develop plans for testing new hypotheses and identifying strategies that deliver actionable insights to optimize customer acquisition and upsell programs

    • Partner with Marketing and Creative teams to plan and execute all aspects of customer acquisition and upsell programs

    • Manage all internal relationships that are required to execute creative campaigns

    • Partner with cross-functional teams to develop and implement Hispanic campaigns across channels to improve multi-touch campaign effectiveness

    • Analyze performance, assess weekly performance reports and provide program improvement recommendations based on learnings

    • Responsible for competitive advertising activity monitoring and reporting for the Hispanic segment

    • Manage budget attributed to Hispanic marketing efforts.

    REQUIRED QUALIFICATIONS

    Skills/Abilities and Knowledge

    • Ability to read, write, speak and understand English

    • Strong writing and proofreading skills required, for use both internally and for the development of customer facing materials

    • Must possess exceptional written and verbal communication skills with the ability to clearly articulate
      ideas and feedback in a constructive way

    • Must possess a high-level of proficiency in PowerPoint and all Microsoft Office applications

    • Ability to make decisions and resolve problems while working under pressure within tight timelines/turnaround time

    • Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects

    • Ability to efficiently manage resources and prioritize tasks

    • Ability to think creatively and strategically

    • Highly developed capacity for teamwork and a strong focus on the customer

    • Ability to build strong relationships with customers and colleagues/effectively work across a matrix organization

    • Ability to manage and motivate team members

    Related Work Experience

    Marketing experience; 7+ years

    Required Education

    Bachelor's degree or higher in marketing, business, communications or related field

    PREFERRED QUALIFICATIONS

    Preferred Skills/Abilities and Knowledge

    • Proven ability to manage integrated marketing efforts

    • Proven ability to manage and direct creative agencies

    • Knowledge of cable television, high speed Internet and phone products and services

    • Bilingual Spanish Preferred

    WORKING CONDITIONS

    Office environment

    Some travel may be required

    #LI-NT1

    MPD630 2024-36581 2024

    Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

    A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

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    Why you should apply for a job to Spectrum:

  • 4.2/5 in supportive management
  • 62% say women are treated fairly and equally to men
  • 61% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Through a partnership with Women in Cable Telecommunications, employees can access mentoring, networking and development programs.
  • Spectrum Women serves as an internal resource, helping empower women to achieve their goals for professional success.
  • In 2019, 15 Charter leaders were recognized as Cablefax’s Most Powerful Women.