Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Learn more about our culture and how we make our employees happier through The Sprinklr Way.

Job Description

Senior Manager Performance Marketing

Senior Manager, Performance Marketing is responsible for developing and managing the digital demand strategy to support Sprinklr’s marketing campaigns across paid search, paid social, programmatic display, and sponsored publisher channels. Reporting to the Director of Digital Marketing, the ideal candidate will have a genuine curiosity for testing new and innovative approaches to generate demand and will take a data-driven approach to drive product trials/inquiries and meet pipeline goals from digital campaigns.

• Define our overall paid demand generation strategy across paid search, paid social, programmatic display, and sponsored publisher channels.

• Be a key driver of digital marketing’s strategic pillars of automation, personalization, rethinking measurement, and accelerated learning.

• Develop and own a framework for managing audiences across channels

• Leverage the customer’s buyer’s journey to architect innovative multi-channel engagement programs that will lead customer prospects from Trial or inquiry > MQL > SAO > closed won

• Plan and deploy media  budgets across various channels, segments, and regions in order to help Sales meet their pipeline goals

• Drive innovation and experimentation in our demand generation programs to improve our demand creation & conversion

• Lead efforts and strategy with our ad tech vendors and agencies to proactively test and improve demand generation campaigns.

• Partner closely with Marketing, Operations, Web, and Analytics teams to identify and prioritize experimentation opportunities based on expected impact.

• Partner with Analytics team to establish measurement framework for digital media campaigns that map to the program goals

• Work with the relevant marketing teams to influence conversion rate optimization strategies around onsite content and site structure

• Effectively communicate campaign strategy, plans, and performance across key stakeholders and executives

Requirements: 

• 7+ years of experience in Digital Marketing, B2B background preferred. 

• Deep understanding of Google Ads, Paid Social, Display, DV 360 or other DSPs. 

• Experience in running marketing campaigns at scale across multiple platforms/geographies

• Self-starter who’s tech-savvy and proactively looks for new initiatives and take smart risks

• Should have the persistence to drill down into problems until a solution is found.

• Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics using Google Analytics / Segment and Google Tag Manager. 

• Ability to build, manage and grow a team of functional experts 

Why you'll love Sprinklr: We’re committed to creating the kind of culture where you feel like you belong, are happier today than yesterday, and your contributions matter. At Sprinklr, our goal is to treat everyone like family and passionately, genuinely care. For full-time employees, we offer flexible paid time off and paid parental leave, medical plans, dental and vision plans, life insurance, 401(k) savings plans, employee stock options, gym and wellness discounts, Plum benefits, Lifemart discounts, and paid time off to invest in learning and career development.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.

We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgement-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful. 

Sprinklr is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by filling out this form, and we will reach out to you. If you have additional questions, please contact [email protected].