Marketing Manager, Lead Generation and Marketing Programs

  • Experience 5-10 Years
  • Category Marketing
  • Location San Francisco, CA

Job Description

The Square Marketing team works to acquire new Square sellers through self-service and lead generation campaigns and strategies. In this role, you will work to build robust lead generation programs to support our growing sales organization. Owned efforts will include content-based webinars, whitepapers, partnership, email and syndication programs. You’ll also oversee the growth our database of addressable prospective leads -- working to build out automated marketing programs to warm and nurture upper funnel leads through sales activation. This role requires stellar understanding of marketing automation systems, lead scoring, and routing rules. You’ll work cross functionally with paid, local, SEO and retail marketing channels to help drive incremental value out of existing programs . At Square, we are data-driven in everything we do. You should have a creative, innovative approach anchored in an obsession with analytics.


  • Drive innovative lead generation programs to increase qualified sales opportunities and achieve deeper penetration in emerging segments.

  • Oversee all marketing automation programs -- including marketing scoring models, nurturing flows and rules, and company-wide best practices

  • Grow prospect database of addressable leads, and ensure database cleanliness against existing/former customer databases

  • Define and implement all automated and one-off campaigns to nurture prospective leads down the conversion funnel via email and in partnership with the Content and Paid Marketing teams

  • Write creative briefs and manage content and creative asset development, and manage the development of landing pages, emails, programs and other marketing collateral via marketing automation platform.

  • Work closely with Sales Operations and cross-functional marketing teams to execute large-scale demand and lead generation programs

  • Build impactful webinar, whitepaper, and content programs, including personalization, and define and implement lead nurturing and lead routing programs.


  • 5-7 years of post-university work experience and a BA/BS in a related field such as business, marketing or communications

  • A strong background in a strategic marketing, with a focus on demand generation, database marketing, content marketing or marketing programs

  • A love of data and can analyze a marketing funnel; you can identify and size different growth opportunities and the various ways to meet them

  • First-hand, in-depth experience with marketing automation systems and marketing operations

  • Experience working closely with a sales team

  • The ability to think strategically and develop comprehensive, data-driven marketing plans

  • Experience working cross-functionally with creatives, engineers, analysts and product managers

  • The ability to synthesize complex ideas into actionable recommendations for senior executives

  • A creative approach

  • An energetic and willing attitude

Even Better:

  • Experience in B2B marketing, with exposure to both small & medium-size businesses

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