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Surescripts serves the nation through simpler, trusted health intelligence sharing, in order to increase patient safety, lower costs and ensure quality care. We deliver insights at critical points of care for better decisions — from streamlining prior authorizations to delivering comprehensive medication histories to facilitating messages between providers.
The Alliance Partner Marketing Manager is responsible for developing and executing the channel marketing strategy for specific partners to support the growth of the business. The role is responsible for demand creation activities through the channel and works with partners to develop, execute or measure joint marketing plans and activities. The Alliance Partner Marketing Manager works closely with partners and Customer Group to create and execute innovative and strategic channel activities that increase awareness, generate partner leads, build pipeline and sales opportunities and drive adoption and utilization. This role also supports and delivers partner enablement and engagement activities. #LI-REMOTE
Create and execute comprehensive go-to-market plans that help channel partners achieve growth objectives moving their customers through the Surescripts “Steps to Value” including Penetration, Adoption and Utilization
Set the strategic and tactical direction for channel marketing activities that generate growth.
Collaborate on the development of scalable channel marketing assets with internal teams and outside agencies.
Plan, develop, execute and measure all channel marketing efforts including through partner and for-partner activities aligned to the organization’s channel priorities and sales objectives.
Ensure lead generation and demand creation targets for all channel marketing activities are forecasted, planned for and met; this includes establishing lead generation metrics with partners against joint marketing plans.
Build co-marketing plans with designated partners in support of their growth targets.
Measure, analyze and report on channel marketing pipeline-building activities to determine their contribution to marketing effectiveness/ROI.
Actively seek and create joint customer success stories to showcase best practices and demonstrate strong partner relationships.
Work with partners to deliver high-quality marketing activities that drive targeted demand creation.
Drive awareness and enablement programs that inform partners of the latest campaigns, solution offerings, partner wins and tools that the organization is creating to help them grow their businesses.
Develop and manage partner engagement activities (e.g. partner events, to-partner communications, partner training).
Bachelor's degree or equivalent experience.
5+ years of B-to-B marketing experience required.
3+ years of experience working within channel marketing and/or supporting partners.
Marketing experience and a strong understanding of indirect B-to-B channels.
Strong written, verbal and presentation skills.
Data and analytical skills.
Marketing and demand creation experience.
Joint partner planning experience.
Project management skills.
Process oriented with strong interpersonal and active listening skills.
Preferred Qualifications:
Pharmacy, PBM or Health Plan segments experience
Demand creation in a B-to-B environment
B-to-B buying process and marketing in an indirect channel environment
Partner business models and requirements
Scalable, repeatable approaches to partner enablement and engagement
Marketing deliverables, tools and resources
Common channel partner marketing processes
Surescripts embraces flexibility through its Flexible Hybrid Work model for most positions. This model allows employees to work virtually while still utilizing our offices as collaboration centers. With alignment and agreement from your leadership, you can come and go from the office as needed .
You play at the intersection of creativity and strategy. And you know how to bring your creativity and strategy to life. You like big ideas, but you’re also grounded in good data, real market insights and measurable results.
We’re a team of creatives and strategists who live by the motto “digital first” (although we know print, too). We’re storytellers and promoters who stay grounded in our purpose. We take our work seriously, but we also know how to have fun.
Our challenge is dealing with competing priorities as we juggle long-term goals with short-term needs. To do this, energy and positivity is the name of the game. And we take time to both celebrate our accomplishments and learn from our missteps.
Why Wait? Apply Now
We’re a midsize company. This means you’re not just another employee ID number. Here, you can build real relationships and feel supported by truly awesome people with diverse backgrounds and talents in an innovative and collaborative work culture. We strive to create an environment where you can be yourself, share your ideas and work your way. We offer opportunities for employee development, as well as competitive compensation packages and extensive benefits.
At Surescripts, base pay is one part of our Total Rewards Package (which may also include bonus, benefits etc.) and is determined within a range. The base pay range for this position is $104,827 - $128,121 per year. Your base pay may vary within or outside of this range depending on a number of factors, including (but not limited to) your qualifications, skills, experience, and location.
Benefits include, but are not limited to, comprehensive healthcare (including infertility coverage), generous paid time off including paid childbirth and parental leave and mental health days, pet insurance, and 401(k) with company match and immediate vesting. To learn more, review the Keep You and Yours Healthy, Balancing Work and Life, and Where Talent Takes Shape links under the Better Benefits. Better Work. Better Life section of our careers site.
While performing duties of this job, an employee may be required to perform any, or all of the following: attend meetings in and out of the office, travel, communicate effectively (both orally and in writing), and be able to effectively use computers and other electronic and standard office equipment with, or without, a reasonable accommodation. Additionally, this job requires certain mental demands, including the ability to use judgement, withstand moderate amounts of stress and maintain attention to detail with, or without, a reasonable accommodation.
Surescripts is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, disability, medical condition, marital status, pregnancy, genetic information, gender, sexual orientation, parental status, gender identity, gender expression, veteran status, or any other status protected under federal, state, or local law.
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