Content Lead / Storyteller - Talent Brand (Talent Acquisition)


Rochester, NY


Position summary

The Content Lead / Storyteller**, Global Talent Brand** role is an exciting opportunity to support the execution of our Employer Brand initiatives, strategies, and candidate experience activities that position Sutherland as an employer of choice and distinguish us in the market. The person in this role will be responsible for crafting and developing the global content strategy and supporting the talent attraction efforts across all our regions and online channels. This position is focused on continuously improving our presence in the talent market and coordinating our employer brand strategy initiatives with our Talent Attraction leaders for North America and LATAM.

  • Create and monitor brand strategy for outdoors advertising. Who, what, where, how.

  • Create global strategy for social channels (brand guidelines, content, posting).

  • Write compelling copy for engagement campaigns, ads and more.

  • Lead periodic content reviews for job ads, job descriptions and all regional content.

  • Mentor regional content teams.

  • Create special ad campaigns.

  • Work along Talent Brand designers to bring content concepts to life

  • DEI global campaigns and regional coordination

  • Strong written and oral English communication skills

  • The ability to rise to a challenge - remain flexible, communicate openly regarding obstacles, and develop creative strategies to overcome those obstacles

  • Excellent communication, negotiation, and interpersonal skills; the ability to build solid relationships with a wide range of personalities and skill levels

  • A passion for content, design and pushing the Sutherland brand forward in an increasingly complex global talent market

  • A demonstrated mastery of marketing, social sourcing, and candidate experience improvement

  • Experience in creating content across multiple channels (offline/online, video, motion, etc.)

All your information will be kept confidential according to EEO guidelines.

EEOC and Veteran Documentation
During employment, employees are treated without regard to race, color, religion, sex, national origin, age, marital or veteran status, medical condition or handicap, or any other legally protected status.
At times, government agencies require periodic reports from employers on the sex, ethnicity, handicap, veteran and other protected status of employees. The purpose of this Administrative EEO Record is for statistical analysis only and is used to comply with government record keeping, reporting, and other legal requirements. Periodic reports are made to the government on the following information. The completion of the Administrative EEO record is optional. If you choose to volunteer the requested information, please note that all 
Administrative EEO Records are kept in a Confidential File and are not part of your Application for Employment or Personnel file.

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What are Sutherland perks and benefits

Remote work policy

Short term disability

Paid maternity

About the company

Industry: Technology: Software

We make digital human™ by combining human-centered design with real-time Analytics, AI, Cognitive Technology & Automation to create exceptionally engineered Brand Experiences!   Sutherland is an experience-led digital transformation company. Our mission is to deliver exceptionally engineered experiences for customers and employees today, that continue to delight tomorrow.   For ...