Digital Tagging Analyst/Web Analyst (Remote)

You are a driven and motivated problem solver ready to pursue meaningful work. You strive to make an impact every day & not only at work, but in your personal life and community too. If that sounds like you, then you've landed in the right place.

As an integral member of the Digital Analytics team, the successful candidate will work directly with lines of business to develop, maintain and enhance reporting and analytics capabilities (online, offline, and mobile) by providing thorough analysis and insight into customer behavior, activities and preferences across various channels. To facilitate this goal, the position works closely with business partners to provide reporting, analysis and data-supported decision-making tools to shape the current and future digital strategy of the organization.

Using data from various sources (online, offline/data warehouse, etc.) the incumbent will clearly identify and recommend actions to improve the overall effectiveness and efficiency of the digital channel, processes and marketing campaigns, while maintaining a path toward growth within the business line. This role will develop clear business and measurement objectives for each digital initiative through collaboration with internal customers.

This position requires strong analytical skills, an eye for numbers, intellectual curiosity, proficiency at problem solving, an understanding of digital and traditional media, and strong presentation skills. As a key member of the Digital Analytics technical team, you will utilize your technical knowledge and analytical mindset to provide tagging and web-analytics tools support for all internal and external facing websites of The Hartford. Most importantly, the successful candidate should have a strong desire to help shape the organization’s digital commerce future.

Specific deliverables include:

• Develop a true working partnership with the various marketing teams to design and implement a comprehensive strategy to support existing and future digital business initiatives. Become immersed in the process, business objectives and data to provide deep insight and analytical value to the organization to shape digital projects.
• Develop an effective set of dashboards, reports, KPIs and metrics to inform day-to-day business decisions and to expose areas of opportunity. These reports will be used by our business-partners to better understand the effectiveness of web site behavior, decision making, web site optimization, business impact, social media effectiveness and marketing campaign management.
• Leverage appropriate resources to guide the development of enhanced (ad hoc) analyses for the business to provide insight in short, medium and long-term strategic initiatives. Utilize new tools and reporting techniques to identify areas of opportunities for business growth.
• Interpret online and offline behavior from various data sources with a focus on strengthening The Hartford's web experience. Facilitate conversations with stakeholders, technical and analytical resources to focus on key performance indicators such as acquisition, conversion and retention to ensure that the proper value is associated with the data or data combinations. Utilize data sources to stitch together a comprehensive customer-centric view of our digital properties. This will span online and offline data sources (the web, call centers, policy and demographics) to be presented to line of business owners for improvements or system/process performance.
• Perform advanced analytics, BI and reporting for digital initiatives, ensuring achievement of expected results.
• End to end ownership of analyses involving multiple data sets, exploring new data sources and leverage techniques to ensure competitive advantage and new business opportunities.
• Day-to-day responsibilities will include assisting with the development and design of tagging structures for digital assets with the appropriate granularity and with minimal system performance impacts. 
• Extract data from data environments, work with large and complex data sets to cleanse and manipulate data to formulate insights.
• Develop test plans, define success metrics. Create compelling data visualizations and business dashboards based on multi-channel analytics data.
• Utilize data by joining online, offline, customer characteristic and third party data. Identifies opportunities to drive data quality improvements to ensure accuracy.

Requirements:

• Significant hands-on experience with digital analytics tools such as Google Analytics, Adobe Analytics, etc.   
• Advanced skills in data and visualization tools. Visualization Platforms, Qlik Sense, Power BI, Tableau, SnowSQL, SQL, SAS, R, Python, Spark, MS Office Suite with advanced knowledge of Excel.
• Hands on experience with analytics querying using tools such as SQL, SnowSQL, in addition to experience with ETL and database structures.
• Direct experience developing visualizations and dashboards with BI tools.
• Proven track record harnessing digital channel data to drive actionable insights
• Extensive experience in blending data from multiple data sources.
• Strong background in quantitative analysis and proficiency in analyzing data from internal and external sources.
• Demonstrable experience debugging JavaScript code using tools like Fiddler, FireBug ,Chrome Developer etc
• Demonstrable experience with Platform Support and Implementation using tag management system (Tealium or other industry leading tag management solutions )
• Familiarity with scripting for web analytics tool; Adobe Insight, Google Analytics
• Good understanding of scripting using JavaScript or jQuery /Angular/ReactJS for data capture and event handling methods via the DOM event model
• 3 plus years of E-commerce experience in large scale digital commerce, with end to end digital analytics accountability with a statistical background.
• Bachelors or Masters in mathematics, statistics, economics, bus analysis.
• Strong stakeholder management experience coupled with experience presenting to small groups
• Project Management experience with a track record of meeting deadlines independently and managing small projects or portions of larger projects.
• 3 plus years’ experience in Analytics, Data Science or Statistics, Insurance or Financial Services preferred.  

Additional Details:

• Must be authorized to work in the US without company sponsorship.

Compensation

The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford’s total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

$79,280 - $118,920

Equal Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age

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Sr Spec Digital Marketing - ME08AE