ACoE Product Manager

Accountabilities ​

• Drive the adoption of key digital tools and capabilities across all global marketing teams.

• Lead transformation workstreams, partnering with Digital and Marketing stakeholders, to drive continuous improvement in automated chat.

• Analyze platform data sets, transcripts and reporting to maintain forward momentum and inform evolution of marketing use cases.

• Identify and respond to behavioral triggers that maximize visitor engagement, foster self-service and support BDR/MDR goals.

• Serve as the capability champion applying deep expertise to credibly represent, manage and engage with enterprise stakeholders. 

• Develop/deploy personalized outbound programs that compel prospects and customers to buy a new solution, buy a higher-end solution, buy related solution or renew current solution 

• Support marketing leadership in sponsoring growth efforts, including business case preparation, goals/OKRs, project narratives and advocating for marketing priorities in the broader digital team.

Key deliverables

• Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth.

• Influence a fantastic brand experience leveraging technology to build automated, seamless end-to-end customer journeys considering design, brand, tone, content, flows, interactions, tracking and reporting.

• Create, analyze, and optimize experiences designed to better engage and convert leads and customers working closely with marketing effectiveness, digital, web ops, campaign planning and global centers of excellence (COE).

• Contribute to reporting cadences that inform and report ongoing results to key stakeholders.

Skills and Experience

• Ability to create and evolve concepts in a collaborative environment through team and stakeholder reviews.

• Enthusiasm for co-creating strategies and experiences that leverage AI, optimize the customer experience and maximize business outcomes.   

• Positive, proactive, self-starter with a transformational mindset, solid project management skills and a knack for storytelling.

• Intermediate proficiency of digital marketing and its interdependence with marketing automation.

• Exposure to marketing technologies; online chat and/or in-product messaging platforms (preferred)

• An eagerness to navigate, leverage and collaborate within a matrixed, global organization

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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