Director of Custom Content Studio

Reuters Plus, the brand marketing studio of Reuters is seeking a dynamic creative leader to take the business to its next stage of growth. The Director of Custom Content Studio, will be responsible for overseeing all custom content output including creative concepting, development and overseeing production in response to clients’ campaign requirements. We are looking for a creative powerhouse to originate persuasive storytelling with content relevant to each client; introduce and implement new storytelling models to maximize impact and deliver the revenue and retention goals for the business. 

About the Role

In this opportunity as Director of Custom Content Studio, key areas of accountability include: 

• Lead the creation of original content for brands, their agencies and media partners across all formats, using internal and external execution resources. 
• Lead all aspects of the creative process for custom digital advertising solutions to ensure campaigns are delivered on time and on budget. 
• Lead the custom content team in producing winning content strategies and concepts for client proposals, to increase conversion and deliver the custom content revenue targets 
• Oversee projects from pitch to production, ensuring content is created and executed to high standards. Seek and gain industry recognition for creative work. 
• Develop content strategies, concepts and oversee production to ensure high-quality delivery and against client requirements and expectations to improve repeat business 
• Serve as the first point of contact for sales and clients to drive content excellence. 
• Partner with sales and other stakeholders to understand client needs and create content that brings in expertise from across the business. 
• Support sales with the management of key customer relationships; serve as the first point of contact for sales and clients to drive content excellence. 
• Serve as the creative director for the creation of compelling and persuasive content for client campaigns as well as Reuters marketing that is produced in-house. 
• Oversee the development of templates for fast turnaround content 
• Grow the client base and offering by collaborating across the business to find cross-selling opportunities and/or opportunities to package up new solutions that responds to client needs. 
• Ensure alignment and governance of message and tone in the creation of content. 
• People management:  Guide development of a high performing custom content team and management of external vendors including content strategists, producers, writers, and designers ensuring they receive clear briefing, sufficient structured training, monitoring and mentoring as appropriate. 
• Develop/refine processes and platforms to improve efficiencies and effectiveness 
• Play a core role with the direction and strategy of the Marketing leadership team 
• Ensure content complies with the Thomson Reuters Trust Principles and commercial policies 

About You 

You’re a fit for the role of Director of Custom Content Studio, if your background includes:

• Proven leadership experience in global media organizations, working across different functions, media types and regions.
• Previous experience of working with both agency and direct client environments 
• Proven track record of successfully Influencing senior and C-level executives 
• Strong background of working successfully in a sales-led environment and supporting a field sales team 
• Previous experience working with a global remit 
• Strong knowledge in digital media landscape and competitive products and strategies 
• Advertising content product development will be an advantage 
• Extensive creative execution contacts – writers, video, producers etc. 
• Multi-platform content production experience from creative direction to client delivery. 
• Understanding of content strategy development to propose compelling client solution covering when to use which solutions e.g., social, branded content, events, competitions, advertising, video to answer the client brief effectively and profitably. 

What’s in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your

personal and professional growth through:

• COVID-19 Response: Currently many of our employees are working within a hybrid environment consisting of in-office and remote work and following local COVID-19 bylaws and guidelines. 
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
• Purpose Driven Work: We have a superpower that we have never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. 

#LI-CH1

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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