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Your Impact on the Business
The primary responsibilities of the Legal Marketing Copywriter are to effectively analyze clients’ content needs and performance data to create website strategies that support clients’ digital marketing goals in the areas of content creation. The Legal Marketing Copywriter will give direction to content creators and will periodically create and/or rework content. The Legal Marketing Copywriter is part of a collaborative team that works directly with attorney clients nationwide.
About the Role
In this opportunity as Legal Marketing Copywriter, you will:
Consult client stakeholders and internal partners to understand client business goals, brand differentiators, target audiences, and tone and voice.
Conduct content inventories of client assets and use analytic tools to produce recommendations and strategic solutions meant to refine or improve the client’s website presence.
Create, present, and discuss website architecture, content creation plans and rationale with clients, obtaining client agreement to execute.
Work as part of a team, completing varied work assignments, collaborating with others, and communicating work status.
Ensure that content complies with internal standards and practices, industry standards, and corporate policies.
Ensure that content project meet established deliverable timeframes and quality expectations.
Maintain proficiency in company business systems including CMS, analytics and tracking software.
You’re a fit for the role of Legal Marketing Copywriter if you:
Education: Bachelor’s degree required; English, marketing, communications, journalism, or related degree preferred
2+ years professional experience creating content or managing content creation in a data-driven, strategic, digital environment
General digital marketing concepts and strategies along with basic website infrastructure knowledge
What’s in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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More information about Thomson Reuters can be found on thomsonreuters.com.
Backup child care
Unconscious bias training
Thomson Reuters is a leading provider of business information services. Our products include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news service – Reuters.