Senior PPC Strategist - Leadership (Hybrid)

Are you a motivated professional who has a natural bias towards action?  Do you know your stuff and still want to learn even more?  Do you understand that being competitive means being flexible and knowing that change can be fun?  Do you care about culture and understand that you play a role in shaping it? 

If yes, this may be a great opportunity for you!

About the Role

We are hiring for a Senior PPC Strategist – Leadership that will support our Legal – Small Law (1 to 10 attorney size) FindLaw client segment.  In this role, you’ll be committed to helping law firms achieve success through the creation and delivery of effective digital marketing solutions.  You’ll be responsible for managing paid search campaigns (PPC, pay per click) on multiple channels including Google and Bing. You will support all aspects of paid search from strategy development, implementation, optimization, reporting and analysis. You will also be accountable to customers through direct communication both verbally and written, so strong customer service skills are critical.

Note: This role has a Hybrid option for candidates that are based in any of these Hub office locations: Dallas area (Carrollton), Minneapolis/St. Paul area (Eagan), Ann Arbor, MI.

More About the Role

In this opportunity as Senior PPC Strategist – Leadership, you will: 

• Represent the Digital Marketing organization on cross-functional committees/initiatives

• Develop and execute ideas for enhancing team performance and engagement

• Manage special projects focused on collaboration, leadership, team development

• Manage accounts that have become escalated or have special fulfillment needs

• Provide mentoring and training to PPC team

• Maintain process and training documentation with subject matter experts

• Research and strategize paid search campaign plans for our clients

• Manage accounts to ensure all project deliverable deadlines are met

• Analyze and report on Pay per Click campaign results and present to client

About You

You could be a fit for the role of Senior PPC Strategist – Leadership if you have:

• Minimum 3 years of working experience in paid search operations

• 2 to 4 years of customer service or account management

• Minimum 1 year of FindLaw legal marketing experience

• Portfolio of successfully implemented PPC strategies

• Ability to think critically, identify, and execute on process improvement opportunities

• Ability to lead and inspire others

• Ability to coach, mentor and train individuals

• Excellent communication skills, including the ability to influence internal and external audiences

• Strong analytical, problem-solving and prioritization skills

• High School degree or equivalent required

• Bachelor’s degree from accredited college or university preferred

• Google AdWords certification needs to be maintained during time in position

What’s in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Days Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

• Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth, and transparency.  Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

• COVID-19 Response: Currently, the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.

#LI-TA1

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on thomsonreuters.com.