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- Are you known for being able to find just the right information to engage and motivate an audience of sales professionals?
- Do you enjoy pulling the 4P components together to paint a complete product picture?
We are looking for a dynamic Senior Product Marketing Manager for the Corporates Outbound Product Marketing team to drive channel enablement and partnerships for product marketing; this includes product launch activities and messaging to support our sales teams. In this individual contributor role, you will own a wide range of essential product marketing activities necessary to increase product awareness and usage, enable sales channels, launch products, and drive retention.
Note: This is a *hybrid role (*mix of working from home and in-office) and can be based in any of these corp. office locations: Dallas area (Carrollton), Minneapolis/St. Paul area (Eagan), Toronto, Canada.
More About the Role
In this opportunity as Sr. Product Marketing Manager you will:
Understand current product portfolio and positioning, buyer and user personas, competitive environment, and market opportunities.
Work closely with internal and external teams including channels/segments, product management, sales, sales enablement, inbound product marketing, marketing strategy, creative and production, campaign planning, and content center of excellence to develop and execute product marketing programs and initiatives.
Act as key execution arm of new product launches and releases; plan and manage new product launch calls and delivery of channel enablement tools for relevant channels.
Deliver and support development of high-impact product marketing activities that drive and support product awareness, client usage and retention, market leadership, and enable new sales and up-selling/cross-selling.
Communicate product-specific value propositions to the market and internal/external teams and develop materials/tools that support the channels/segments in meeting their sales and revenue goals.
Proactively produce product awareness and consideration programs. Provide analyses to measure ROI and effectiveness, and recommendations for program refinement in the future.
Analyze, interpret, and utilize market information, including customer and competitive data and market research to build effective product marketing programs and strategies.
Develop high impact marketing materials such as sell sheets, web pages, videos, battlecards, pitch decks, etc. with input from stakeholders across the business.
You may be a fit for the role of Sr. Product Marketing Manager if you have:
BA degree in business, marketing, or communications; MBA preferred
7+ years of strategic management, strategic communications, strategic marketing, customer segment marketing, or similar experience
Experience working in a sales channel and/or supporting a sales channel through commercial and customer growth programs. Alliance / Partner marketing a plus.
Comprehensive business acumen of key financial metrics including Revenue, Net Sales, Price, Promotion, and Incentives
Proven leadership/collaboration with cross functional teams to deliver business results
Demonstrated ability to define, structure and lead complex strategic projects end-to-end
Capable of working in a matrixed environment; ability to support multiple time-sensitive initiatives simultaneously
Strong verbal, written and influential presentation skills
What’s in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
COVID-19 Response: Currently, the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Days Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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More information about Thomson Reuters can be found on thomsonreuters.com.
Backup child care
Unconscious bias training
Thomson Reuters is a leading provider of business information services. Our products include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news service – Reuters.