Senior Digital Analyst (DAL, MSP, AA or Toronto)

Are you excited by the opportunity to bring your strong digital analyst experience to a world-class company that is market-leading for both content and technology? Would you like to join an organization that is consistently recognized as a 'Top Employer to Work For’ across a broad range of categories, such as Culture, Work-Life Balance, Diversity & Inclusion, Opportunities for Women, Social Impact, Volunteerism? As a Senior Digital Analyst within our awesome Marketing Operations team, you will get to design and deliver web analytics insights across a variety of client segments. Note: This role has Remote or Hybrid option, with a preference that candidates are based near any of these corporate office locations: Dallas metro area (Carrollton, TX), Minneapolis metro (Eagan, MN), Ann Arbor, MI, Toronto, Canada for *hybrid structure (*mix of working from home and in-office). About the Role In this opportunity as Senior Digital Analyst, you will: Use web analytics/data to recognize patterns and trends to understand user behavior and identify improvement opportunities Design Tracking Strategy Co-own digital feature wishlist(s) and roadmap with product managers, nurturing strong data-driven decision making; continuously draw insights to drive (or challenge) digital backlog Partner with marketers and digital product managers to establish measurement plan and then work with developers/platform architects to deploy relevant analytics solutions to ensure right metrics, journeys, and events are captured Collect business requirements and ask probing questions to fully understand business needs and how it relates to key performance measurements. Develop the analytics, measurement, and tracking strategy for the website and digital campaigns. Deliver Insights Produce reports and digital dashboards to track website and campaign performance, business trends, customer behavior and other key success indicators for various operating units and management. Leverage business knowledge and analytical skills to translate complex results into clear insights and recommendations for decision-makers that will support continuous improvement to campaigns and website. Investigate data anomalies to identify root cause and find opportunities for either optimization or clean-up. Serve as Thought Leader Collaborate with team to ensure consistency of information and reports, share best practices, and develop systems knowledge. Serve as a trusted consultant for digital analytics strategy About You You could be a fit for the role of Senior Digital Analyst, if you background includes: Bachelor’s or Master’s degree in Data Analytics, Economic, Mathematics, Statistics, Finance, Management Information Systems, Computer Science Engineering, or similar data centric disciplines 5+ years’ experience in marketing or digital analytics roles 3+ years of hands-on web analytics experience with Adobe Analytics Experience analyzing digital data including analyses such as customer journey mapping, website flow analysis, audience profiling/segmentation, cohort/mix analysis, digital channel analysis Understanding of various concepts such as agile/scrum, A/B or multivariate testing, tag management, journey mapping, and segmentation Strong work ethic, attention to detail, ability to own and drive work forward, communication Positive attitude, adaptable to change What’s in it For You? At Thomson Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth: Hybrid Work Model: Currently the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines. Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. #LI-JK3 Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing. We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. Accessibility As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The location(s) for this role include one or more of the following states (CA, CO, CT, NV, WA) and/or remote. The base compensation range for the role in any of those locations is $71,400 - $132,600. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. Protect yourself from fraudulent job postings click here to know more. More information about Thomson Reuters can be found on https://thomsonreuters.com. Thomson Reuters provides professionals with the intelligence, technology and human expertise they need to find trusted answers. We enable professionals in the legal, tax and accounting, and media markets to make the decisions that matter most, all powered by the world's most trusted news organization.