Advertising Account Manager, SMB

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About the Team & Role:
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small. TikTok is looking for a dynamic and strategic Account Manager to join our SMB Advertising Sales team. In this role, you will be responsible for maintaining and growing relationships with our valued clients, delivering solutions tailored to their business needs, and driving their success on our platform. You will have a blend of client-facing expertise, analytical capabilities, and a deep understanding of TikTok's product offerings. TikTok follows a hybrid work schedule that requires employees to work in the office a minimum of 3 days a week, or as directed by the manager/department/office. We regularly review our hybrid work model, and the specific requirements may change at any time. This position is full-time and based out of our Austin, TX office, which follows a 4 day in-office schedule.

Responsibilities:
Client Relationship Management

• Act as the primary contact for a portfolio of SMB clients, ensuring 100% engagement quarterly. Build long-term relationships by understanding client goals, challenges, and key stakeholders.
• Educate clients on TikTok-specific trends and strategies to optimize platform usage.

Account Growth and Retention

• Analyze Total Addressable Market (TAM) and TikTok's performance within broader marketing spend.
• Develop strategies to retain clients, reduce churn, and enhance platform dependency.
• Collaborate across teams to exchange insights and drive product enhancements.
• Identify and leverage upselling and cross-selling opportunities, including ad credits, measurement studies, and creative solutions.
• Maximize seasonal growth opportunities like product launches, end of year, etc.

Performance Reporting and Analysis

• Forecast and size opportunities, developing strategies to meet goals. Conduct data-driven analysis to identify risks, trends, and growth opportunities.
• Track KPIs and deliver actionable insights to optimize campaign performance.

Problem-Solving and Client Support

• Advocate for client needs and resolve issues efficiently.
• Collaborate with technical teams to troubleshoot and support client challenges.
• Set and manage clear client expectations with actionable solutions.

Qualifications

Minimum Qualifications:

• Experience in a digital advertising or ecommerce sales position
• Strong understanding of sales processes, including upselling, cross-selling, and negotiations.
• Familiarity with trends and brands within the advertising industry

Preferred Qualifications:

• Exceptional verbal and written communication skills, with the ability to clearly articulate complex solutions and drive client engagement.
• Data-driven mindset with the ability to analyze account performance, track KPIs, and develop actionable recommendations.
• Resourcefulness in addressing challenges and managing client expectations effectively.
• Thrive in a fast-paced environment, switching from strategic to operational mindset; ability to prioritize and synthesize a high volume of information
• Skilled in using internal tools to track progress, identify opportunities, and address concerns.
• Familiarity with external tools for TAM analysis and industry trend monitoring.
• Experience tracking interactions across communication platforms (Zoom, email, in-person engagements).

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2