Client Solutions Manager (Mobile Gaming)- Global Business Solutions - London

ty and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities. Day to day, their activities include analysing metrics of success for businesses in the mobile gaming vertical of the Apps & Services team, developing data-driven insights and recommendations, and communicating recommendations in a clear and compelling fashion.

Responsibilities:

• Manage and grow post-sale client relationships with Mobile Gaming advertisers.
• Develop holistic marketing strategies grounded in gaming user acquisition, re-engagement, and brand objectives.
• Create and optimize client strategies using a wide range of TikTok for Business solutions, including organic tools, brand, brandformance, and performance products.
• Develop and execute campaign strategies to meet the clients' KPIs (e.g. IPM, CPI, CPP, CPA, ROAS, LTV).
• Demonstrate strong analytical ability, and develop deep expertise in TikTok's proprietary metrics, working to constantly evolve how we analyse and communicate data-driven insights to our advertisers.
• Increase adoption and engagement of TikTok's auction platform and tools, providing ongoing technical support and real-time analysis.
• Expertise in advanced measurement solutions (e.g. Geo Lift Studies, Media Mix Model, with a strong understanding of their methodologies and application in the advertising ecosystem. Ability to analyze and interpret study outcomes to drive actionable insights and optimize client strategy.
• Conduct regular business reviews and take a strategic, consultative approach to fostering productive client relationships in collaboration with the sales team.
• Partner with product and engineering teams to investigate and troubleshoot client-related issues on the platform.
• Educate internal and external teams on TikTok for Business offerings by delivering training sessions and developing learning materials, documentation, and whitepapers.

Qualifications

Minimum Qualifications:

• Knowledge of the gaming industry; experience working in or with gaming companies is required.
• Demonstrated experience of account management/performance experience in digital marketing
• Knowledge and understanding of tracking, attribution and measurement (MMP, SKAN etc)
• Tangible experience executing on a biddable network
• Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives
• Ability to analyse data and identify insights to assess campaign performance

Preferred Qualifications:

• Results oriented with high attention to detail and strong organisational skills
• Proactive attitude with excellent project management, organisational, and analytical skills
• Ability to effectively translate technical language to non-technical stakeholders
• Skilled at presenting complex analyses in a clear and concise manner to C-suite-level stakeholders
• Experience in diagnosing and solving technical problems with product and engineering teams
• Experience using Excel or Google Sheets is essential, familiarity with visualisation tools (Tableau, QlikView, Power BI, etc.) a plus