Creative Strategist

TikTok

Japan

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.

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Position summary

We are looking for a Creative Strategist to join the marketing team, who crafts human-centric, insights-driven and measurable campaign creative strategies that deliver against our brand's goals and truly break through. The ideal candidate is a culture and insights nerd and excellent storyteller, who will work closely with the go-to-market and creative teams to bring innovative, unexpected brand campaigns to life, as well as have the opportunity to build creative strategies aligning with brand vision/positioning. If you're a curious thinker who is passionate about broad cultural and industry trends, but also obsessed with the intricacies of niche communities and phenomena, we'd love to speak with you. Responsibilities - Develop incisive and compelling strategic creative briefs for brand-level marketing campaigns based on local insights. - Work closely with local marketing team to concept creative ideas that result in effective, breakthrough, communication for all kinds of campaigns as needed. - Create the art and science of turning cultural phenomena into breakthrough, real-time activations/campaigns. - Collaborate with go-to-market and creative teams to bring the strategy to life, and be able to steer the those teams to stay brief and keep the north star in mind; work with marketing leads from other regions to ensure global alignment on creative strategies. - Be the go-to thought leader and expert within the marketing team on both trends in the app and in broader culture, and summarize actionable takeaways for the team. - Be a passionate advocate of the importance of culture, trends and DEI in all marketing initiatives. Qualifications - Bachelors degree or above. - 7+ years of professional experience in brand marketing, related marketing, advertising agency; prefer planner/strategist background. - Must be a creative thinker and skilled storyteller with exceptional writing, communication and presentation skills. - Possess the ability to learn and apply new knowledge and skills quickly – we move at the speed of culture. - Have a proven track record of operating independently, being organized, having strong attention to detail, and managing multiple projects simultaneously; be solution-oriented when faced with ambiguity. - Team player, strong people skills and ability to engage on all levels of the organization. - Highly experienced with large 360 campaigns. - Deep understanding of the online video and entertainment landscape. - Ideally from a creative agency or brand-side from an internet/tech company, with experience collaborating with large cross-functional teams; experience working at a global organization is a plus.

What are TikTok perks and benefits

Lactation facilities

Fertility

Unconscious bias training

Networking

Succession planning

Diversity recruiting

Diversity performance

Short term disability

Paid paternity

Paid maternity

Paid adoptive

About the company

TikTok

Industry: Technology: Consumer Internet

As the leading destination for short-form mobile video, our platform helps people around the world become a part of a global community. In a world that feels more divided than ever, we are here to inspire creativity and bring joy. We do this by embracing change, thriving in ambiguity, and always looking for solutions.

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.