d outlines based on product roadmaps and data-driven insights.
- Collaborate with local/regional cross-functional (XFN) teams to localize and implement scaled product adoption frameworks and programs.
- Establish standardized measurement plans and set joint OKRs with broader Gaming Product teams; track progress and optimize in real-time to hit success metrics.
- Evaluate campaign performance to synthesize key learnings and areas for improvement back to XFN stakeholders.
- Build strong relationships with XFN teams (Product, Product Ops, PMM, Comms, Legal, etc.) to operationalize programs effectively.
- Champion the voice of the gaming community internally, providing iterative feedback to help shape the future of gaming on TikTok.
Qualifications
Minimum Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in creator operations, community growth, or marketing, with a focus on the content and creator ecosystem.
- Proven experience managing creators and/or partners, with exceptional relationship management skills.
- Strong track record of working across teams, organizational structures, and geographies to drive impact.
- Understanding of the gaming industry, creator economy, and social media platforms.
- Experience in supporting go-to-market (GTM) strategies or scaled marketing/operations programs.
- Exceptional interpersonal, analytical, and communication skills.
Preferred Qualifications:
- Direct experience marketing a platform (e.g., social media, video) to the gaming industry.
- A "player-coach" mentality with a hands-on, entrepreneurial spirit to thrive in a fast-paced environment.
- Experience managing marketing budgets, business planning, and agency/vendor relationships.
- Data-driven mindset with experience using analytics tools to measure performance and inform strategy.
- Deep passion for and knowledge of gaming culture, communities, and industry trends.